Next Up, Accessories
Summary: Welcome to Next Up, Accessories - where we connect your Next Up and Vehicle Personalization to help you make more money and happier customers - what is Vehicle Personalization? That’s the process in your showroom where you present customization to your buyer. It is a proven methodology to increase your paycheck, give customers what they want and sky rocket your CSI scores. For more about Vehicle Personalization and how you can get your dealership making happy customers - check us out at www.insigniagroup.com.
We had the honor of interviewing LeeAnn Shattuck "The Car Chick" on today's episode. We discussed the changing habits of car buyers, how accessories can make or break customer retention, and what it was like growing up racing. To learn more about LeeAnn, visit her website at https://thecarchick.com/ and, as always, visit our website at www.insigniagroup.com to learn more about increasing your commissions as a car salesperson and improving overall dealership front end sales. Take your piece of the $47 billion dollar accessory industry and join our Million Dollar Club in 2021. email us at firstname.lastname@example.org for any listener questions or to appear on our show.
Ian Grohs describes his experience in growing into a Parts Manager at a North Carolina dealership and provides tips to help dealers increase sales every year.
2020 taught us a lot and Next Up, Accessories has done the same. As 2020 comes to a close, we take a look back on some of our favorite moments on Next up, Accessories. We’ve compiled the best tips, tricks, and best practices discussed during the year, perfect for any salesperson to start 2021 right!
On this episode of Next Up, Accessories, we’re talking to Eric Andersen, the President of the College of Automotive Management. Class is in session as we discuss the benefits of dealership personnel training and how it can make you happier customers while making more money.
In this pre-recorded episode of Next Up, Accessories we talk to Rob Filipovic the Director of Product Planning for Jaguar Land Rover North America. We talk about #accessories for the new #LandRover #Defender and what it takes to get a #JLR vehicle out into the market.
This episode of Next Up, Accessories we’re talking to Eric Holmes the NA Sales Manager, at Eastman Performance Films, Chris Ierardi, Account Manager at Eastman Performance Films, and Casey George, Accessories Manager at KarMART Automotive Group. We’ll talk about accessories that can fit any car sale.
We’re talking to Dave West, the VP of Customer Success, and Jimmy Mondragon, Territory Manager, at Insignia Group. We'll discuss best practices focusing on how accessories are a viable, consistent revenue stream for your dealership.
We went live on Facebook and YouTube with our friend Grady Cooper to talk CSI and accessories. Grady Cooper is the Special Projects Manager at Step One Automotive Group in Crestview, Florida. Grady manages the daily operations for all delivery coordinators for the group. His team specializes in CSI and in accessories for new and used vehicles.
Another episode from our live webinars of Next Up, Accessories. The Wall Street Journal wrote an intriguing article highlighting Rebecca's love story about automotive accessories, which was music to our ears! Rebecca is the Marketing Manager for ClassicCars.com, a site dedicated to bringing classic car buyers and sellers together on one digital marketplace. Tune in to find out how her car's failing suspension led her to buying aftermarket accessories, which ended up changing her life.
This is the first episode of Next Up, Accessories going live!This episode was live-streamed on Insignia's Facebook page and Youtube channel. Today we are joined by Mike Marrazzo (Finance Director at East Hills Chevrolet of Freeport, NY), Melissa Clamor (Parts Manager at JLR Norwood of Norwood, MA), and Kevin Wanner (Service & Accessories Manager at Bommarito VW of St. Peters, MO).
On this episode of “Next Up, Accessories” we’ll teach you how to ace your next car sale. School is back in session and we have Eric Gonzalez here to help you learn some new skills by explaining his approach to Vehicle Personalization. Eric Gonzalez is a Sales Outfitter at LaFontaine Subaru for LaFontaine Automotive Group in Commerce Township, Michigan. Eric is no stranger to accessories. In one year, he sold over $58,000 worth of accessories! And you’ll never believe how he got started.
Imagine providing your customer with a premium luxury interior. Picture their smile and their eagerness to put their hands all over their new leather seats. Now picture your CSI score going up because of it. Katzkin is here to bring that vision to life. Join Bill North, Regional Manager of Katzkin Leather, and our very own David Stringer in the newest episode of the Next Up, Accessories podcast.
Digital Retailing is aiming to be the future for every dealership. Customers now have the option to shop at home and stay in their PJs instead of going to the dealership. That might worry you, but it shouldn’t. Digital Retailing is another tool for you to make more money and happier customers (see what we did there).Join Rudi Thun, COO of Roadster, and our very own David Stringer as they discuss the benefits Digital Retailing will bring you in your next sale.
We all know what VW stands for, but do you know what VP means? No, it's not Vice President, it’s Vehicle Personalization. Join Robert Gal, Troy Ziegler, and David Stringer as they discuss corporate buy into Vehicle Personalization and the important role it plays in the success of the everyday salesperson.
Need to diversify your income? Need an easy add on to any car sale? Patrick Fletch of AlloyGator and David Stringer have you covered. David and Patrick talk shop about how you can make more $$$ on your next sale, and ignite the accessory selling process.