Sales Culture with Joe Lemon show

Sales Culture with Joe Lemon

Summary: Sales Culture is a podcast about elevating sales performance and running community-building experiments with B2B micro-influencers. Learn more about the upcoming workshop in Atlanta on February 24, 2024 at workshop.podcastgrowthpartners.com

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Podcasts:

 64. Avoid Catching The Fade | #Podcast | File Type: audio/x-m4a | Duration: 412

My thoughts on how to avoid the podcast fade with these 3 podcast strategies.   Problem: With over 700k active podcaster, how do you avoid dropping off   Solution: Series - Based around events or trends in your business - "healthcare series" Event / Tradeshow - interview speakers Narrative - story around company - Inside Trader Joe's Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Need podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

 63. Late Night Cigars in San Jose | #BeHuman | File Type: audio/x-m4a | Duration: 472

Late night cigars in San Jose and my thoughts in humanizing business Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Interested in learning more about our podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

 62. Himanshu Gupta and Borna Poursheikhani with Climate AI | #StartUp | File Type: audio/x-m4a | Duration: 2442

Love how Himanshu Gupta, CEO and Borna Poursheikhani, Chief of Staff at Climate AI are leveraging podcasts to focus on long-term brand strategy.  Show Links Climate AI - https://www.climate.ai/ Himanshu LinkedIN - https://www.linkedin.com/in/himanshu-gupta-83477a17/ Borna LinkedIn - https://www.linkedin.com/in/borna-poursheikhani-5a6aab108/ Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Interested in learning more about our podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

 61. Dr. Sherry Yafai, Medical Cannabis Expert | #Healthcare | File Type: audio/x-m4a | Duration: 5446

Entertaining and Educational conversation about the State of Medical Cannabis with Dr. Sherry Yafai. Show Notes Dr. Sherry Yafai: sherry@mdreleaf.com Dr. Sherry Yafai LinkedIn: https://www.linkedin.com/in/sherry-yafai-118184bb/ October 5th Educational Conference on Medical Cannabis: https://thereleafinstitute.com/conferences Discount Code "Group 50" CBD Reduced Craving and Anxiety in People with Heroin Disorder by Dr. Hurd:http://bit.ly/2KDKYgy Let's Connect Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Connect LinkedIn Sales Culture Page: https://www.linkedin.com/company/18268726/admin/ Interested in learning more about our podcasting services? info@salesculture.work Reach out directly at www.SalesCulture.work --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

 60. Alec Ploof and Brian Chernick with PhotoBooth | #Retail | File Type: audio/x-m4a | Duration: 2301

Enjoy this conversation with Brian Chernick and Alec Ploof from Photo Booth Supply Co during the DigiMarCon event in Santa Monica about the future of retail and moving from Fortune 100 to startup land. 1 min My thoughts on staying multidimensional 5 min - Origin Story Brian & Alec 10 min - PhotoSupply Co Overview 11 min - Motivation to getting into startups 13:20 min - Retail vertical 16:45 min - Death of traditional retail 20:40 min - What is the cost? 26:05 min - Bar / Restaurant vertical 31:15 min - What is the ROI 35 min - Alec Ploof Closing Links IG Photo Booth Supply Co: @PhotoboothSupplyCo Brian Chernick IG: @chernickov Brian Chernick Linkedin: https://www.linkedin.com/in/brianbchernick/ Alec Ploof IG: @AlecPloof Alec Ploof LinkedIN: https://www.linkedin.com/in/alec-ploof-830712188/ Website: PhotoBoothSupplyCo.com Learn More: SalesCulture.work --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

 59. Tell me about the Costs | #PodcastAdvertising | File Type: audio/x-m4a | Duration: 649

Int is episode, I review the top podcasting advertising options and why....   Hard to reach demographic 63% of listeners said they purchased from podcaster - http://bit.ly/2Y38OMv higher income 45 over $75K 16% over $150 18 - 35 listener Pre-Roll Programmatic vs Live Host Read Spray and Pray - Pre-rolll all day Sniper Rifle - Live reads if you're  CPM - downloads within 30 days  Only paying for 30day reach Depends on genre (focus more on audience, not genre) A lot of cross pollination  Business guys like comedy The cost range of a typical 30-second podcast ad spot is somewhere between $10 and $50 (per thousand downloads).  B2B demand higher CPM upto $50 Proven market Reputation Matters 4, 8, 12 episodes Links and CTA in show notes Loop back to social media (Linkedin Ad spend with podcasting)  Marketplace  Spotify - http://bit.ly/2Y1LbUk PodcBean - http://bit.ly/2Y1T6kI Let's Connect LinkedIN  - https://www.linkedin.com/in/joealexlemon/ DigiMarCon - https://digimarconwest.com/ SC Website: https://salesculture.work/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

 58. Reasons Why We Listen | #Podcasting | File Type: audio/x-m4a | Duration: 509

I'm taking a break from the podcasting advertising guide to discuss why we listen to podcast.   Let me know if you agree with these 3 reasons. Let's Connect Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

 57. Finding the Right Format | #PodcastAdvertising | File Type: audio/x-m4a | Duration: 475

Today's episode I'll discussing choosing the right format for your podcast sponsorship...  Enjoy  Podcast listeners are among the most engaged and loyal audiences ever. The nature of the medium means that podcast hosts speak directly into our ears for over 30 minutes at a time, and many listeners build a strong affinity with the content and show host.  Step 2: Categories of Podcasting Pre-roll 15 to 30 secs / start Mid-roll 45 to 1 min / live reads Post-roll 15-30 sec / end As a general rule, mid‐rolls are the most expensive (I'll talk cost later) The traditional success metrics are impressions and downloads per show. Let's Connect Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

 56. Start with the Creative | #PodcastAdvertising | File Type: audio/x-m4a | Duration: 403

Welcome to a new series on Podcast Advertising.  Let's start with creative...    What about the creative? The advice we give to brands on the creative is to give latitude to the podcast hosts to craft a message that they think will resonate best with their audience.To achieve this, we recommend providing a set of talking points (not a script) which should be structured as follows: Start with a personal story Discuss the benefits and outcomes of the product or service Close with the call-to-action Your talking points should highlight any must-have content such as your website or key information about the product or service being promoted. One of the most attractive aspects of the podcast ad medium is the low effort and cost of entry on the creative side  Let's Connect Joe Linkedin: www.linkedin.com/in/joealexlemon/ Website: salesculture.work/ SC Instagram: www.instagram.com/joealexlemon/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

 55. George Cassell with California Highway Patrol | #Social | File Type: audio/x-m4a | Duration: 1568

Great conversation with George Cassell, Marketing Advisor for California Highway Patrol.  What it takes to change perception about a person, topic, or brand...  Enjoy!  Let's Connect George Cassell LinkedIn - https://www.linkedin.com/in/georgecassell/ Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

 54. Choosing People, Purpose or Great Product | #Purpose | File Type: audio/x-m4a | Duration: 519

Quick Monday Motivation rant about leading with Purpose, People and Product  I've worked in reverse, but learned that PURPOSE is the glue.  The purpose of building brands is to change people.   Let's Connect: Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

 53. Jose Barrera with TriNet | #Career | File Type: audio/x-m4a | Duration: 4145

Great conversation about transitional times with Jose Barrerra.   We talk about everything from taking a spiritual journey, Burning Man, choosing personal growth, making career moves from the military to civilian world. Launching business and developing sales.   DigiMarCon 2019 and Jose Barrerra visited the booth.   7:00 - Struggles with getting his wife in from Russia. Used K1 visa 21:00 - Burning Man (Flip everything about life then turning it upside down) 22:00 - Ten Different Rules 51:00 - Second Home 53:00 - Columbia Vibes 1:14:00 - Emotional Job are the Future of Work 1:15:00 - Other projects 1:17:00 - Rock climbing Let's Connect: Jose LinkedIn - https://www.linkedin.com/in/jose-f-barrera/ Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/joealexlemon/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

 52. Tiffany Bias, WNBA Player | #Sports | File Type: audio/x-m4a | Duration: 2029

Fun conversation with WNBA player, entrepreneur, model Tiffany Bias we discuss the art of diversification.   WNBA Player - Brooklyn Thai National Team Model Real Estate Investor Athletic Leisure Line Mediapreneur  Lets Connect Tiffany's IG: @TiffanyBias Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/sales_culture/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

 51. Alexandra Kuiper | #InterviewPodcasting | File Type: audio/x-m4a | Duration: 758

Thinking about launching an interview-based podcast? But, don't know what to say....  Check out today's episode on the art to speaking with strangers with Alexandra Kuipers.   Step 1: Build rapport / Find Common Ground  Step 2: Discuss Challenges / Motivations Step 3: Wrap it up, and plug guest Lets Connect Alexandra LinkedIn: https://www.linkedin.com/in/alexandra-kuipers-4b121995/ Joe Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/sales_culture/ The Sales Culture podcast explores sales and marketing tactics and how they are reshaping the modern day workforce.A --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

 50. How to Launch an Interview-Based Podcast | Part 3 | File Type: audio/x-m4a | Duration: 374

Welcome to the Sales Culture podcast were we explore the sales and marketing tactics and how they are reshaping the modern day workforce. Step 8: Create Intro / Outro Step 9: Create Midroll Advertisement Step 10: Reviews, Reviews, Reviews  Lets Connect Linkedin: https://www.linkedin.com/in/joealexlemon/ Website: https://salesculture.work/ SC Instagram: https://www.instagram.com/sales_culture/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sales/message

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