Shinerunner Craft Marketing
Summary: Quenching your thirst for more horsepower on the Craft Beer, Cider and Spirits industry. Each segment will dive into a slice of marketing, distribution, sales, events and related topics designed to help build your marketing muscle plant.
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- Artist: The Brewing Network
- Copyright: 2018 The Brewing Network
Podcasts:
In this episode, Mark invents a fictional brewery – GT-500 Brewing – then uses classic case analysis methodology to review GT-500’s competitive environment, industry trends,Read more
In this episode Mark shares with you his in-depth wholesaler sales rep experiences.
In this exciting episode Mark addresses a listener question on how to maintain sales rep attention and focus throughout a sales incentive.
Episode 14 follows on our last episode with more of Mark’s personal supermarket experiences. In this session he explains his, “Drink California” campaign designed toRead more
This episode details just what it will take to bust into the highly competitive and lucrative channel of chain stores. Mark shares multiple personal caseRead more
Episode 12 serves as a review of prior shows, refreshing you on the definition of marketing, the marketing strategy, the target market, the marketing mix,Read more
This episode follows up on the “Horsepower Bonus” Mark promised at the end of episode #10. Insiders who have heard this podcast thought that MarkRead more
In this exciting episode, Mark goes gas-down on the psychology behind special events and why consumers are flocking to them in greater and greater numbers.Read more
The Great Tectonic Marketing Shift Taking Place in YOUR Backyard! In this must-listen episode, Mark speaks to a trend that he’s been monitoring for overRead more
After attending the California Craft Beer Summit, Mark returned with a myriad of trend data that he shares along with the implications to your business.Read more
In this episode, Mark gets into 4th gear as he goes deep into the psyche of the wholesaler sales person. What makes these people tick,Read more
Many suppliers complain that their brands don’t receive any wholesaler sales effort once in the master catalogue or price book. Mark will detail real lifeRead more
Having sat on this side of the table for over 15 years, Mark will provide a comprehensive list of questions to ask prospective wholesalers BEFORERead more
In episode IV we dissect the marketing mix (Four Ps) and focus on Distribution (the upside down P). Mark will throttle through personal case historiesRead more
With our target market clearly defined, we strategize on how to influence and persuade Austin, steering him to your brands with On and Off PremiseRead more
