SaaS Breakthrough show

SaaS Breakthrough

Summary: The SaaS Breakthrough Show is an inside look at what is working in marketing for SaaS companies today by the marketers who are in the trenches, experimenting on a daily basis to grow their MRR and build amazing businesses. The SaaS Breakthrough show is brought to you by Demio, an easy-to-use, reliable webinar software built to help marketing and customer-education teams effectively scale their efforts in less time than ever before.

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  • Artist: Demio, Hosted by David Abrams
  • Copyright: 2018 - Demio, Inc

Podcasts:

 How AdHawk Grew to a 40-Person Company in 3 Years Powered by Unique Content Marketing and Strategic Data | File Type: audio/mpeg | Duration: 00:39:22

Meet Bobby Stemper, the Director of Marketing of AdHawk, a digital advertising company that makes advertising easy with frictionless optimization in cross platform reporting. In this podcast episode you'll learn how the company has gone from a team of 2-Ex Google co-founders with a Google Spreadsheet to a 40-person company in 3 years, how Bobby focused on building marketing systems and leveraging marketing automation to do the job of many as a team of one, and his exact steps to really maximize his time and ability to take them from literally zero to over seven figures in ARR. We go deep into the strategies used early on for content marketing and creating and finding a unique voice and also about data, being really clear on the metrics that are important and understanding what the numbers are that help you drive forward with the right marketing experiments. It was a ton of fun talking with Bobby. He really gave a lot of great content.

 How Buffer transformed their marketing early and become a brand authority with 1.5 million monthly uniques to their blog | File Type: audio/mpeg | Duration: 00:33:58

Meet Kevan Lee, the Director of Marketing at Buffer, a social media management tool for brands, businesses, and marketers. In this podcast episode you'll hear the exact steps Kevan and his team took when they decided to pivot their blog's focus, how they set voice and tone in the content marketing and how they learned just how transformative that can be for marketing, for building a community and really getting the right people to look at your content. You'll find out about why content matters in 2018 specifically, and how they changed their blog to go from that 400,000 unique views to 1.5 million monthly uniques, which is one of the major, major traffic sources that they used to grow Buffer to the great company that it is. We also talk about which marketing experiments have worked, which failed, and where Kevan believes they are going in 2018 and beyond.

 How Brandpoint Hub used the power of Strategic Partnerships to create Brand Advocates and MoM Growth | File Type: audio/mpeg | Duration: 00:28:20

Meet Claire Berge, the Director of Marketing at Brandpoint, a content marketing agency that gives marketing and PR professionals the tools and platforms to tell their stories. In this podcast episode you'll hear the exact steps Claire took to grow from the beginning their SaaS platform Brandpoint HUB, a content marketing platform and how they discovered the brand position, the customer profile, and a segment that would work for growth for both the agency and the SaaS platform. You'll find out about her winning strategy with networking and strategic partnerships that have been their number one source or number one winner for growth, learn from their failed marketing experiments with different channels and what Claire believes is changing with brand and how brand works and the wins for content marketers.

 How Olark is winning in a super competitive market by building strategic partnerships and embracing an experimental mindset with Kasey Bayne | File Type: audio/mpeg | Duration: 00:35:20

Meet Kasey Bayne, part of the marketing team at Olark live chat, the most beautiful and effective way to talk to your customers for sales and support. In this podcast episode, you'll hear about the mindset shifts you need to make to create and build strategic partnerships, like Olark has been doing, as well as, re-thinking the experimental techniques Kasey's team been implementing to win in a super competitive market. We also find out how they were able to scale up from word of mouth marketing using automation and centralized communications and Kasey gives us her best tips on where to find the expert advise you really could use.

 How Pagely is Using a New Form of Marketing VBO - Value Based Outreach - to Grow in a High Competition Market | File Type: audio/mpeg | Duration: 00:28:11

Meet Rod Austin the Director of Marketing at Pagely, the premier Managed WordPress Host. In this podcast episode you'll hear the exact steps that Rod took to really streamline the marketing process for Pagely, to figure out the best channels to take their marketing forward and actually finding which ones were not as successful as they thought they would be, as they found a new niche to a new market to go after they made some really big changes based on what they learnt from their data in 2017. Now the big win from this episode is a new form of marketing that they're doing called Value Based Outreach - VBO that is a really really powerful way to reach out to your target audience.

 How Appcues Grew to 8M/ARR using a "Laser-Focused" Content Marketing Approach | File Type: audio/mpeg | Duration: 00:30:53

Meet Ty Magnin the Director of Marketing at Appcues. In this podcast episode you'll hear how Ty uses brand as a primary differentiator and than doubled down on content marketing early to grow Appcues (which is now at $8M in ARR). We also go over how they create a solid UX based on honest feedback from their drunk users testing events and the importance of their User Onboarding Academy. Find out also which the right moment to start hiring a marketing team.

 How Hotjar Exploded Growth with Simple Acquisition Strategies to Go from Free Beta to €1 Million ARR in 6 Months | File Type: audio/mpeg | Duration: 00:33:55

Meet Jon Malmberg , the Director of Growth and Demand Generation at Hotjar. In this podcast episode you'll hear exactly how Jon builds the marketing initiatives for a growing SaaS, including the steps to build the RIGHT marketing team at the RIGHT time. We'll go through his powerful strategies, starting with understanding the customer and the customer journey by learning what he's doing to get customers on a call to reach most important details from them. We also discuss the specific acquisition strategies that have taken them from 400K MRR when John joined to over 1 million MRR in just about a year a year and a half.

 How the deep understanding of your User Experience can transform your marketing with Alyssa Ackerman | File Type: audio/mpeg | Duration: 00:33:01

Meet Alyssa Ackerman, the former Director of Marketing of EverThere, a SaaS company that allows brands to get in front of more audiences and create a unique experience for event audience members. It helps to create MQL or marketing qualified leads from live event audiences around the world and helps event organizers make more money from every single event. During this episode, we talk about Alyssa's big breakthrough in understanding the customer avatar which lead to huge breakthroughs in the User Experience of their target customer. This created big wins in marketing, utilizing new marketing channels and initiatives.

 How One "Aha Moment" Will Make or Break Your Onboarding Experience with Onboarding Expert, Aaron Krall | File Type: audio/mpeg | Duration: 00:37:30

Meet Aaron Krall, an onboarding expert and founder of the SaaS Growth Hacks Facebook group (one of the top SaaS groups for founders). Aaron's past work as a marketer helped him surge into the SaaS space finding a big hole for most SaaS marketing teams - onboarding. He was able to bring his understanding of customer research, benefit driven marketing, and powerful email testing to create high converting onboarding and activation campaigns for SaaS companies. In this episode, we take a look at what exactly his system looks like and why he has created it the way he has. There's a TON of actionable items in this episode and highly recommend you listen a few times to notate all the nuggets of wisdom.

 How ChartMogul's Early Emphasis on Quality, User-Specific Content Continues Fueling Growth with Ed Shelley | File Type: audio/mpeg | Duration: 00:37:46

Meet Ed Shelley, the Director of Content at Chartmogul - a software built to help people build a better subscription business, through data. The Chartmogul team decided early on to double down on content and create campaigns that have paid off huge dividends as they grew. Ed joined as the first full time employee and together found strategic KPI's that drove their huge revenue growth.

 How LucidChart Exploded from 2.5MM Users to over 16MM Users in 3 Years with VP of Growth, Spencer Mann | File Type: audio/mpeg | Duration: 00:32:58

Meet Spencer Mann, the VP of Growth responsible for all areas of marketing and growth at LucidChart. In this podcast episode, we go through a variety of different tests that were ran over the past few years (they literally run up to 200-300 marketing experiments per year), the challenge to find the proper customer segments and personas for maximum growth, and the system they use to create dialed in hypothesis for all their new marketing experiments. This is an amazing episode, enjoy!

 How Shayla Price Fuels SaaS Growth with User-Generated Content Campaigns | File Type: audio/mpeg | Duration: 00:26:32

Meet Shayla Price, the Growth Content Marketer at Customer.io and previously part of Drip, Kissmetrics and a number of other amazing SaaS Companies. In this episode, Shayla breaks down her hub and spoke approach to content marketing for strategic iniatives with content, how to align your goals with your content, and the true power of "user generated" content that most marketing teams totally miss. This is super helpful for anyone planning on creating content and wants to super-charge their content to the next level. Shayla's years of experience shines through as she drops nugget after nugget of great content!

 How Typeform created the SURF Method to grow from 200k/MRR to 1.3M/ARR in Less than Two Years | File Type: audio/mpeg | Duration: 00:33:10

Meet Sançar Sahin, the Director of Marketing at Typeform, a conversational, engaging data-collection platform (but they are so much more) now sitting at 1.3M/MRR. In this episode, Sançar drops a TON of value, explaining their unique culture and long-term thinking around content creation, conversations, and marketing initiatives. It all stems from what Sançar has dubbed the SURF method, but explodes into all areas of the company and has been one of the driving forces for the huge growth over the past two years at Typeform (growing from around 200k/MRR to 1.3M/MRR). We also explain how they use Marketing as an MVP, what the new alignment is for marketing and their KPI's, and finally, where he feels marketing is going in 2018. Enjoy.

 How Sid Bharath Effectively Captured the Low Hanging Fruit and took Thinkific from Early Start-up to Multiple 7-Figures in ARR. | File Type: audio/mpeg | Duration: 00:36:20

Meet Sid Bharath who is a genius marketer and was previously the VP of Growth at Thinkific (a membership site platform for coaches and consultants), but now works for himself consulting other amazing SaaS companies. During his time at Thinkific, he solidified them as a true leader in the online course community online course marketplace taking the company from a young startup with zero marketing people all the way to a scaled seven figure ARR company. He has done an absolutely amazing job there and now took his experience to bring it to other software companies to help them grow. We go through a variety of different topics including the first initiatives that Sid did coming in as the first marketer, the exact advertising campaign that he chose, why he chose it and finally we'll talk about why it's so critical for you to know your customer persona in-depth so you can make the right decisions on what marketing avenues to go after.

 How Proof used 2 Simple Growth Strategies to Go From 0 to 1.8MM/ARR in Less than a Year | File Type: audio/mpeg | Duration: 00:34:03

Meet Austin Distel, the Director of Marketing at Proof, a social notification app to build trust on your website that dramatically helps increase sales. As employee #1 and the Director of Marketing, Austin explains the steps they took to go from launching with zero funding in March 2017 to a projected $1.8m/ARR (and growing) as a completely bootstrapped company. Now as part of Y-Combinator, the team is expanding their marketing and working on their ultimate goal which is to humanize your online experience.

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