Marketing Mixtape with Scott Davis show

Marketing Mixtape with Scott Davis

Summary: Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.

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 Cleo Franklin Interview: What Do You See When You Look at Me? | File Type: audio/mpeg | Duration: 22:15

I had the pleasure of interviewing Cleo Franklin Jr. once again to discuss his new children's book "What Do You See When You Look At Me?" We discuss the ideation process for his book and the influence of and collaboration with his son Michael. Cleo talks about self-publishing and its inherent challenges, and we explore marketing the book. ABOUT CLEO FRANKLIN JR. Author of "Coffee With Cleo," "Lessons from our Mothers and Fathers,"  and "What do you see when you look at me?" Founder & CEO - Franklin Strategic Solutions Founder - Franklin Leadership Foundation

 Interview: Coffee with Cleo Franklin | File Type: audio/mpeg | Duration: 38:41

Cleo Franklin discusses his debut business book "Coffee with Cleo" in depth. We discuss his father's legacy, "bringing an elephant" to global issues including Black Lives Matter and COVID-19, and much more. Cleo's new book is available at Amazon and on  

 The Creative Curve with Allen Gannett | File Type: audio/mpeg | Duration: 31:20

Allen Gannett discusses creativity in a novel way that will be super helpful to marketers. We discuss consuming versus creating content, the iterative creative process, and what 10,000 hours really means in mastery. Allen's new book The Creative Curve is available at Amazon and everywhere books are sold.  

 Sustainability Talk with Katie Wallace | File Type: audio/mpeg | Duration: 19:35

In this episode, Katie Wallace, sustainability consultant and founder of Hux Sustainables, talks to Marketing Professor Scott Davis about building a more sustainable world through marketing. Topics include the problems with modern packaging and the single-use habits of consumers. The episode also digs into the backstory of Katie's interest in sustainability and the UnLearn Show that she co-hosts.

 Global Marketing with Cleo Franklin | File Type: audio/mpeg | Duration: 24:12

How do you dominate in global markets? We spend a lot of time in academia discussing US companies going overseas, but this interview takes a different perspective. Cleo Franklin, CMO of Mahindra North America (now VP of Marketing and Business Development - Latin America) talks to Professor Scott Davis about bringing an Indian tractor company to the US market. Along the way, Cleo reveals tremendous insights about navigating global markets.

 Boost Your Job Search with Kyle Elliott | File Type: audio/mpeg | Duration: 30:25

Career coach Kyle Elliott talks to Professor Scott Davis about how students can supercharge their career search: through networking, work samples, and other professional development activities. We dig into LinkedIn best practices and discuss the ins and outs of resume design. 

 Visualizing Your Ideas with Alli McKee | File Type: audio/mpeg | Duration: 26:10

Alli McKee, CEO and Founder of, discusses the importance of visualizing your ideas for clients. Her software platform automates the design aspects of your presentation so that you can improve your impact in B2B communication. Alli has an incredible background and a fantastic new company. Show Notes

 Cross Platform Growth Hacking and Chatbots with Stapho Thienpont | File Type: audio/mpeg | Duration: 33:11

Stapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pillar content. We dig into automation and chatbots. Show Notes The Marketing Family - Stapho's LinkedIn -

 Digital Transformation with Michael Gale | File Type: audio/mpeg | Duration: 26:59

Professor Scott Davis and Michael Gale discuss the Facebook and Cambridge Analytica controversy. Michael outlines some key questions for behaving ethically and recommends that Mark Zuckerberg step down from Facebook. Management guidelines are provided by Michael for digitally transforming organizations and common pitfalls are discussed. Show Notes Michael's Book "The Digital Helix" Michael's LinkedIn Profile

 Influencer Marketing with String Nguyen | File Type: audio/mpeg | Duration: 35:00

String Nguyen and Professor Scott Davis discuss the value of a four-year Marketing degree in the modern world. We dig into what makes a personal brand memorable and microinfluencer mania! Show Notes String's Website: String's LinkedIn:

 Connection, Collaboration, Consistency, and Community with Judd Borakove | File Type: audio/mpeg | Duration: 28:27

Professor Scott Davis interviews Judd Borakove about his "4C" movement that has been popularized on LinkedIn. They dig into each of the four components: Connection, Collaboration, Consistency, and Community in both a corporate and personal branding context. The genesis of 4C is people feeling a lack of connectivity in the modern world.

 Writing for Forbes, Inc. and the Business Press with Josh Steimle | File Type: audio/mpeg | Duration: 34:09

Learn how to get your ideas published in huge business publications like Forbes, Inc., Fast Company, Entrepreneur, and more. Josh Steimle shares the secrets to working with editors, developing ideas, and building your personal brand. As a result of publishing in these magazines, you will be able to drive more revenue to your business.

 Hug Your Haters with Jay Baer | File Type: audio/mpeg | Duration: 38:44

Jay Baer joins the show to discuss a world of rising customer expectations, creating competitive advantage, interacting with customers in public, Wendy's snark, the death of the phone call, social media shaming, and his forthcoming book "Talk Triggers." Show Notes

 Building a Personal Brand on $20 with Michaela Alexis | File Type: audio/mpeg | Duration: 34:21

Learn how to develop a powerful personal brand on a shoestring budget in my interview with Michaela Alexis. Michaela built her brand on LinkedIn when she was looking for work and has amassed over 110,000 followers there. We discuss job search tactics in the modern world, fostering community on LinkedIn, not focusing on perfection, being introverted in a social space, craving realness, platform specialization, social media algorithms, and more! Show Notes Michaela's LinkedIn: Michaela's Instagram: Michaela's Twitter:

 Account Based Marketing with Sangram Vajre | File Type: audio/mpeg | Duration: 30:19

Marketing Professor Scott Davis interviews Sangram Vajre about account-based marketing. Sangram turned the sales world on its head with his flipped funnel B2B approach. He is the co-founder and CMO of Terminus, the leader in account-based marketing platforms. Sangram was formerly Head of Marketing for Pardot. In this interview, you'll learn how Sangram conceived the idea, where he thinks automation is taking us, and how you can incorporate a flipped funnel into your business. Sangram's Websites Sangram's Book Account Based Marketing For Dummies:


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