Touchpoint Podcast
Summary: The Touchpoint Podcast is dedicated to in-depth, topical discussions on hospital and health system digital marketing and digital patient engagement strategies. Hosted by Reed Smith and Chris Boyer, we will cover trends in technology, processes and approaches that are impacting hospital systems.
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- Artist: Chris Boyer & Reed Smith
- Copyright: All rights reserved
Podcasts:
In Episode Two of the TouchPoint Podcast, Reed Smith and Chris Boyer discuss the ins and outs of Content Management Systems and tackle important questions including: what is the role of a CMS? Is there a difference between a licensed and open source CMS? Should I care about a headless CMS? Isn’t a CMS just my website? They face-off over the pros and cons of licensed vs. open-source CMS. In the Ask the Expert section, industry expert Ed Bennett talks through the history of the content management system in hospitals, and what the future might hold.
The Touchpoint Podcast - Episode 1. In this episode, Reed Smith and Chris Boyer discuss the often misunderstood process of Customer Journey Mapping, and what it means to hospitals and health systems. Sometimes known as journey mapping or even the "online patient experience," we discuss the concept in depth, then review an article on the Customer Experience Value Chain and use that framework to apply the concept to the health industry. Lastly, we face off in a Touchpoint/Touch-Counterpoint, arguing the validity of journey mapping.
