Better PR Now with Mark Phillips
Summary: Helping leaders build strong brands and stakeholder relationships with effective communication.
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- Artist: Mark Russell Phillips
- Copyright: copyright 2015-2018 Mark Russell Phillips
Podcasts:
Discussion with Boston University PR professor Dustin Supa on sharing research, and the importance of bringing Public Relations research to the forefront.
Mark recaps the public relations lessons, insights, tips, and tricks he learned at Podcast Movement 2016.
Interview with Professor David Dozier (San Diego State University) and Lou Williams (Lou Williams Companies) as they identify what's wrong with Public Relations today, along with four corrective steps to take.
Professor Dustin Supa of Boston University’s College of Communication presents findings from a pilot research project that explored “The Dude Deficit” in undergraduate public relations classrooms. Why are so few young men choosing to major in PR?
Army Col. Mike Lawhorn explains the importance of asking “why?”, how changing the words we use can have powerful results, and 3 key questions to guide our work.
Dylan Phillips discusses the importance of formative research in brand communications, the power of storytelling, how to use specific online resources at just the right time, and the VCU Brandcenter experience.
Dr. Gwen Schiada interviews Mark Phillips to explain why he created the Better PR Now podcast, the need for this podcast, and how communication professionals will benefit from it. It was created for communicators in public relations, public affairs, media relations, government relations, strategic communication, marketing, and corporate communications.
