Better PR Now with Mark Phillips
Summary: Helping leaders build strong brands and stakeholder relationships with effective communication.
Fred Wellman is founder of ScoutComms, a niche agency in Fredericksburg, Virginia. He specializes in public relations and marketing programs that enable businesses to work with non-profits to support America’s troops and military families. He explains why he started his own PR agency, why running a B Corp can create a competitive edge in attracting clients and employees, and the importance of serving pro bono clients. As the hardest working man in public relations, Fred Wellman is the James Brown of PR.
020 - Curtis Sparrer on why celebrity interviews are like a high-performance sport
Josh Elledge built and runs two very successful businesses: Savings Angel and Up My Influence. He generated more than $6 million dollars in publicity, essentially for free. Josh shares with us how he did it and he lays out the steps we can take right now to build our authority and promote our own businesses in the same way.
Authority Marketing is Michael Greenberg's secret sauce for positioning people and brands. It is the act of positioning someone as an expert in order to bring in more business. As founder and chief strategist at Call for Content, Michael shares his uniquely powerful method of building authority through content and leveraging that for B2B marketing. He also provides a free link to download his Authority Marketing Playbook. Michael's word of wisdom: "Start creating content; just do it."
017 - Kill the PR Girl: Amy Sutton shares why diversity is key to powerful Public Relations
I'm joined by Jake Eisenberg, president of Reach Digital Group. Jake shares his approach to local marketing and explains how he uses social media to boost lead generation and acquire solid leads. His company specializes in helping local businesses, but his approach works for national brands as well.
I'd like to share strategic communication and stakeholder engagement lessons from the commandant of the Marine Corps.
014 - Secrets to Win Tech PR - Curtis Sparrer of Bospar PR Shares Secrets of His Award-Winning Boutique Tech Public Relations Agency
I have a conversation with Jason Anderson, Senior Director of Marketing and Communications at Capital Impact Partners in Washington, DC. This is the first podcast ever recorded in a Wholefoods Supermarket, and I know it's the first podcast recorded in the Wholefoods Supermarket in Pentagon City, Virginia.
012 - Roll up your sleeves and get in the trenches - Megan Driscoll of EvolveMKD
011 - Why PR and Marketing might become synonymous - Doreen Clark of SmartBug Media
010 - Great story seeks teller as OnePitch plays matchmaker
009 - Harnessing Leadership, Ethics, Intuition and Courage
008 - You really need a Reputation for Integrity
Interview with “The Measurement Queen” Katie Paine, about the importance of measuring communications and the challenges of linking communication activities to the organization’s bottom line.