Geoff McDonald, Ideas Architect

Welcome to Episode 010 of the Ideas Architect Podcast. Our Topic... With my co-host Andrew O'Brien from Partnerunning, we talk with the co-founder and CEO of Hub Melbourne and Hub Australia, Brad Krauskopf. He's also worked with various businesses in events management and technology. Plus, he is a member of the Advisory Team for RMIT's Social Entrepreneurship Development Program. In this Podcast Episode… Brad talks about: The seed of the idea that sparked the birth of Hub Melbourne The future of work Why physical space will always supersede technology The power of a Collaborative business model How work is changing, particularly the rise of Co-Working The benefit of being part of a global network Why you need to collaborate and co-create to stay in business The power of Hyper-specialization and a Micro-niche focus When 'messy' is good for your business Why you need to continually adapt how you describe your business The acceleration in business growth caused by Network Effects and the Collaboration Curve How to overcome the tension of paying the bills and organic business growth The delicate balancing act between traditional leadership and co-creation Why the chemistry of your core team is crucial The importance of knowing the cost drivers in your business The key to knowing what your customers value Why sharing your company's goals is crucial to your success Show Links… Here's the links to the things we mentioned in the show... Andrew O'Brien from Partnerunning Hub Melbourne's website Hub Australia's website Hub Sydney's website     We've been getting some great feedback from our previous episodes. Feel free to add your thoughts on this episode below. Listen, Download, Share…

Welcome to Episode 009 of the Ideas Architect Podcast. Our Topic... In this interview, we talk with the person Forbes magazine rated as the #5 social media influencer in the area of book publishing in the world for 2012… Gihan Perera. Gihan is also: The author of ten books including Out of Office, Webinar Smarts and Fast Flat and Free. Has run a monthly podcast for the past five years Presented hundreds of webinars to thousands of people Leads the eGurus community of speakers, trainers and consultants Presents to conferences and organisations on how to be positioned as an authority In this Podcast Episode… Gihan talks about: How he visited every website in the world Why he prefers the quality of connection and influence over quantity - and what this means for your social media strategy Why webinars are the 'perfect storm' The various reasons for, and different ways to, write books How he was featured in Garr Reynold's best selling book Presentation Zen - along with Seth Godin and Nancy Duarte Steve Martin's secret for success The Three Rs of social media influence Why you can be more influential working in a niche Why referring people to experts other than yourself is good for you The power of paying to learn from other experts How to earn the right to be the authority in your field Show Links… Here's the links to the things we mentioned in the show... Gihan Perera's personal website Matt Church - Speakership David Penglase - Sales Coach Central Keith Abraham - Speakers Business Kit EGurus Community website     Love to hear your thoughts on this episode. Add them below. Listen, Download, Share…  

Welcome to Episode 007 of the Ideas Architect Podcast. Our Topic... In this interview, we talk with Sam Cawthorn author of Bounce Forward: How to Transform Crisis into Success. Sam presents an inspiring story. As the result of a car crash he died for several minutes. Added to the loss of his right arm he was told he would never walk again. Yet, today, despite constant phantom limb pain he has spoken to over 200,000 people worldwide in the past few years and has shared the stage with the Dalai Lama, Brian Tracy and Sir Richard Branson. He also runs his own foundation to assist disabled people in India. This is an inspiring story that will provoke you to rethink your life. In this Podcast Episode… Sam talks about how to transform crisis into success: Why bouncing back is not enough - we need to bounce forward instead. How to gain boundless energy by managing your focus The psychology of resilience How Sam learnt to play the guitar with one arm How Sam played a trick on the Australian Prime Minister Show Links… Here's the links to the things we mentioned in the show... Sam Cawthorn's personal website The Bounce Movement     Love to hear your thoughts on this episode. Add them below. Or, add a rating and comment to our iTunes page. Listen, Download, Share…  

Welcome to Episode 006 of the Ideas Architect Podcast. Our Topic... In this interview, Andrew O'Brien from Partnerunning and myself, speak with Jon Yeo, curator and licensee of TEDx Melbourne. Jon is an international speaker and expert on the mindset for success and productivity. He consults with large organisations and is an advisor to a number of social enterprises. In this Podcast Episode… All 300 seats for TEDx Melbourne are typically sold-out in less than 90 minutes! Jon talks about the success of TEDx Melbourne and how to turn an idea that you're passionate and excited about into something that is profitable and fulfils your purpose. In particular, Jon talks about: What it takes to create an experience that audiences clamour over and saviour. Creating an ecosystem of value. How to run a virtual organisation where everything is digital. Show Links… Here's the links to the things we mentioned in the show... Andrew O'Brien from Partnerunning Jon Yeo TEDx Melbourne     Love to hear what you learnt from this episode in the comments below. Listen, Download, Share…

Welcome to Episode 005 of the Ideas Architect Podcast. Our Topic... Are you already writing a blog? Do you have an ebook? Have you a following on Facebook or Twitter? Are you wondering how to take your Content Marketing to the next level? Are you ready to convert your free content into a new income stream that not only attracts your ideal customer it also irons out the wrinkles in your cash flow? We discuss how to create a new income stream in 28 days using Content Marketing by sharing what you already know. In this Podcast Episode… Assess where you're currently at with Content Marketing. Which of the five Content Marketing levels would you like to be operating at? Find out which of the Three Layers of Content Income Streams is right for you. Where you should draw the line between free content and content you charge from Selling your content may seem like a good idea. However, there's one really big reason why you shouldn't. The number one thing that may be stopping you from earning income from what you already know. Show Links… Here's the links to the things we mentioned in the show... Share this to grab Book Rapper's Make Money From Niches - our version of Chris Anderson's book The Long Tail Love to hear what you learnt from this episode in the comments below. Listen, Download, Share…  

Welcome to Episode 004 of the Ideas Architect Podcast. Our Topic... In our second podcast interview we talk with Pete Kvist of Sugoi Marketing. Pete Kvist is a web developer, a master of outsourcing, engaging presenter and author of Why Most Websites Suck. In this Podcast Episode… Pete talks about websites… what makes them suck and how to fix them. He also talks about his book Why Most Websites Suck and how he wrote it. Show Links… Here's the links to the things we mentioned in the show... Buy his book at WhyMostWebsitesSuck.com Here's my blog post review of Pete's Book     Love to hear what you learnt from this episode in the comments below. Listen, Download, Share…

Welcome to Episode 003 of the Ideas Architect Podcast. Our Topic... Today is the first of our interviews... We're talking with Suzanne Mercier of Liberate Leadership. She's a speaker, coacher, trainer and expert on Career Leadership. And in particular, she's a pioneer and probably Australia's leading expert on the Imposter Syndrome - a leading cause of career sabotage that effects up to 70% of all people. She's also the author of 'Liberate Leadership'. In this Podcast Episode… Suzanne shares how to overcome your career roadblocks. Also, Suzanne shares her journey of how she first experienced the Imposter Syndrome in her own career. Then how she translated this across to its impact on other people's careers and ultimately the massive cost to organisations. Plus, she talks about the development of her idea through the creation of a board game and into a profiling tool, coaching business and speaking career. Show Links… Here's the links to the things we mentioned in the show... Suzanne's Website 1: Imposterhood.com Suzanne's Website 2: LiberateLeadership.com Buy her book at LiberateLeadership.com     Let me know your reactions to this recording in the comments below. Listen, Download, Share…

Welcome to Episode 002 of the Ideas Architect Podcast. Our Topic... Today we're talking about how to attract your ideal clients. It's the audio recording of a recent webinar we did on this topic. Essentially, it's the story of how marketing and sales has changed dramatically due to content marketing and social media. Previously, advertising was one of the key ways to attract clients. Today, most of don't listen or watch the ads anymore. And, we'd rather get help with our buying decisions by finding out from experts online. Essentially, this is Content Marketing where the aim and experience of the sales process is very different. In this Podcast Episode… The best way to start using Content Marketing today What to do even if you don’t have a website, a blog or a Facebook page. Several different ways to create your content How to choose which channels and platforms are best for you And, how to build your business model and derive fresh income from your efforts. Show Links… Here's the links to the things we mentioned in the show... What the Buddha Said About Content Marketing Outsourcing Your Content Creation with Fiverr Content Marketing Statistics via Demand Metric.com Content Marketing on Wikipedia     Let me know your reactions to this recording in the comments below. Listen, Download, Share…

Welcome to our first ever Ideas Architect Podcast! In this Episode... In this short sharp, under 10 minute episode we outline: • What the show is about and the topics we'll cover • The format and frequency of the show - weekly, 30-60 minutes in length, plus alternating interviews and presentations by Geoff McDonald • And, why is it called the Ideas Architect show? Show Links... Here's some links we share in the show... • Our Blog - you've found it! This will be the source of our show. Look for 'podcast' in the categories tag for all previous episodes. • Feed - iTunes • Feed - Stitcher • Catch updates and the latest show details on twitter: @ideasarchitect • Or, join in the conversation over at Facebook: facebook.com/GeoffMcDonaldcom     Enjoy the show and love to hear any thoughts, suggestions or feedback about how to make the show super valuable. Listen, Download, Share...