The Action Catalyst show

The Action Catalyst

Summary: The Action Catalyst is a weekly podcast hosted by Dan Moore, President of The Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts sharing meaningful tips and advice. Please subscribe below, leave a rating and write a review! You can also get more free insights and inspiration at www.SouthwesternConsulting.com.

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Podcasts:

 Vision, Belief & Passion with Bruce Black: Episode 267 of The Action Catalyst Podcast | File Type: audio/mpeg | Duration: 40:26

Bruce Black has over 40 years of C-level business experience building several high-performance companies as a founder, leader, entrepreneur, and CEO. For the last ten years, Black has used much of that prior business knowledge to help private middle-market business owners improve their company’s performance, lower their risk profile, and achieve maximum value in a sale. Black’s firm, IBG Business, was a national finalist in 2016 for middle market strategic sale of the year and awarded the M&A Transaction of the Year in 2015 by ACG of Arizona. From 2005-2008, Black spent three years organizing, leading, and managing a 444-unit ground-up condominium project in the Phoenix valley for Chicago-based Terrapin Properties. From 1980-2002, he co-founded McCord Travel Management at 29 and over those 22 years, he and his team grew McCord from $0 to over $600 million with 800 employees, becoming one of the largest corporate travel management firms in the US. Driven by a passion for service, McCord’s success came one client at a time and through targeted strategic market acquisitions. Under Black’s leadership as CEO and President, McCord’s business strategy was to serve the most demanding and least easily pleased clients.  Those clients eventually included some of Chicago’s, Los Angeles’, New York’s and San Francisco’s top law firms, consulting organizations, entertainment companies, movie studios, advertising agencies, national accounting groups, and architectural firms. During his time at McCord, Black was selected as an Inaugural Member of University of Illinois at Chicago Entrepreneurial Hall of Fame. McCord was successfully sold in 2002 to Atlanta-based BCD, a $3.6 billion competitor. At the time of the sale, 22 years after the start, their first client, Hewitt Associates, was still there! If that same two-decade period wasn’t challenging enough, at the same time Black helped form Graphicorp, a recognition and inspirational awards company that eventually went on to become the public company Successories. He also led the formation of Synergi, an international corporate travel firm. As Chairman for its first ten years, Bruce led the alliance from an initial 4 countries to 54 countries that spanned the Americas, EMEA, and Asia-Pacific. Black’s first job, after graduating from Iowa State University with double majors in political science and sociology, was in outside sales for a small specialty food manufacturing company. Black now lives in Scottsdale, Arizona with his wife and their black lab where he spends time consulting with select clients, is an active mentor to startup companies, and is also an avid hiker, motorcycle rider, and mountain biker. Show Highlights: * Put the work in and the outcomes that you envision can become real. -Bruce Black* First step, get rid of the self-imposed barriers that are caused by improper thinking. -Dan Moore* “Make change your friend; it’ll always be there for you.” -Clint Eastwood, The Bridges of Madison County* Your personal attitude is really the only thing you can control. -Bruce Black* Putting plans in place where “no” is not an acceptable answer is part of our business model. -Bruce Black* With every acquisition we made, we tore up our culture because it’s only as good as our newest member. -Bruce Black* Culture eats strategy for breakfast. -Peter Drucker* You can never communicate enough. -Bruce Black* No problem can withstand the assault of sustained thought. -Voltaire* You are what you think you are. -Bruce Black Bruce’s closing thoughts: I have a happy mindset about making mistakes because every time I make mistakes I learn more. My self-talk is a bit of the glass is half full, but also go big or go home. If it’s worth doing, do it well.

 Brilliant on the Basics: Episode 266 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 42:42

Barry Gottlieb started out his career as an educator. First, he was an elementary school teacher, then a school principal, and finally an instructor at both Santa Fe Community College and at the University of Florida. During his time at the university, Barry experienced a life-altering challenge. He was diagnosed with terminal cancer and was given just 3 to 6 months to live. His story of recovery and the paradigm shift that it created in his life was the inspiration for his first book, TGIT - Thank God It’s Today. Shortly thereafter, Barry decided to make a career and lifestyle change and left teaching to enter the world of business. This, he says, “is where my real education began.” He and his partners built a very successful $75 million international company from the ground up that they later sold for $55M. After that, Barry took on many different challenges in the business world. He was the Vice President of Sales for a billion-dollar international company. He also tackled another start-up company, building their sales to $9M in just fifteen months. Currently, Barry is a success mentor and trusted advisor, offering counsel and guidance to both private individuals and corporations. Barry is a dynamic speaker and is sought after by corporations and organizations of all sizes to deliver keynote addresses and specific training modules. In addition to his keynote addresses about life and business, Barry is a successful author. His books are TGIT - Thank God It’s Today, Every Day Is A Gift, and Brilliant on the Basics: A Playbook for Business Leaders. Barry's mission is simply "to inspire and empower others to reach their full potential." Show Highlights: In order to be really successful, you have to gain knowledge, apply it and share it. -Barry Gottlieb Knowledge in itself isn't power. But when you take knowledge and apply it consistently, that's when you create power. -Barry Gottlieb People learn from their mistakes so don't be afraid to make them. -Barry Gottlieb Don't fall in love with any idea, person, concept or business because if they're not working, you need to know when to let them go. -Barry Gottlieb When something doesn't work out, what choices are you going to make? This is a key ingredient. -Barry Gottlieb Peak performers always train on a regular basis and they all have coaches. -Barry Gottlieb Remember the 3 C's: don't condemn, criticize or complain. To avoid mediocrity, I continue on a daily basis to learn, grow and seek mentors. -Barry Gottlieb Barry's closing thoughts: We have four guiding principles. The first one is a commitment to excellence. The second is a dedication to service. The third principle is constant innovation. Fourth and most important is respect for the individual. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Brilliant on the Basics with Barry Gottlieb: Episode 266 of The Action Catalyst Podcast | File Type: audio/mpeg | Duration: 42:42

Barry Gottlieb started out his career as an educator. First, he was an elementary school teacher, then a school principal, and finally an instructor at both Santa Fe Community College and at the University of Florida. During his time at the university, Barry experienced a life-altering challenge. He was diagnosed with terminal cancer and was given just 3 to 6 months to live. His story of recovery and the paradigm shift that it created in his life was the inspiration for his first book, TGIT - Thank God It’s Today. Shortly thereafter, Barry decided to make a career and lifestyle change and left teaching to enter the world ofbusiness. This, he says, “is where my real education began.” He and his partners built a very successful $75million international company from the ground up that they later sold for $55M. After that, Barry took on many different challenges in the business world. He was the Vice President of Sales for a billion-dollar international company. He also tackled another start-up company, building their sales to $9M in just fifteen months. Currently, Barry is a success mentor and trusted advisor, offering counsel and guidance to both private individuals and corporations. Barry is a dynamic speaker and is sought after by corporations and organizations of all sizes to deliver keynote addresses and specific training modules. In addition to his keynote addresses about life and business, Barry is a successful author. His books are TGIT - Thank God It’s Today, Every Day Is A Gift, and Brilliant on the Basics: A Playbook for Business Leaders. Barry's mission is simply "to inspire and empower others to reach their full potential." Show Highlights: * In order to be really successful, you have to gain knowledge, apply it and share it. -Barry Gottlieb* Knowledge in itself isn't power. But when you take knowledge and apply it consistently, that's when you create power. -Barry Gottlieb* People learn from their mistakes so don't be afraid to make them. -Barry Gottlieb* Don't fall in love with any idea, person, concept or business because if they're not working, you need to know when to let them go. -Barry Gottlieb* When something doesn't work out, what choices are you going to make? This is a key ingredient. -Barry Gottlieb* Peak performers always train on a regular basis and they all have coaches. -Barry Gottlieb* Remember the 3 C's: don't condemn, criticize or complain.* To avoid mediocrity, I continue on a daily basis to learn, grow and seek mentors. -Barry Gottlieb Barry's closing thoughts: We have four guiding principles. The first one is a commitment to excellence. The second is a dedication to service. The third principle is constant innovation. Fourth and most important is respect for the individual. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 It’s All About the People with Tom Feltenstein: Episode 265 of The Action Catalyst Podcast | File Type: audio/mpeg | Duration: 30:14

Hailed as one of the foremost authorities on marketing, franchising, and retail, Tom Feltenstein learned his trade from the grill up – insisting he got his doctorate degree as a senior marketing executive from McDonald’s Corporation as Ray Kroc’s disciple. After scaling the Golden Arches, he served as senior vice-president for the international, billion-dollar advertising agency, Bozell & Jacobs. Tom is motivational, inspirational, informative, and completely commits himself to every audience. He’s “Tom the Lionhearted.” His approach is aimed at exposing outdated, conventional business thoughts and telling the TRUTH about mass media marketing approaches that often masquerade as marketing programs. Audiences find that Tom is entertaining, challenging, and always brimming with “Uncommon Wisdom.” He has been a featured speaker among superstars such as Presidents Bill Clinton, George W. Bush, George H. W. Bush, Barbara Bush, Larry King, Terry Bradshaw…just to name a few. He is the CEO and Founder of Power Marketing Academy (PMA), a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. Tom has also received acclaim from the media for his Uncommon Marketing wisdom from Larry King, traded barbs on the David Letterman Show, and argued the waste of running ads during the Super Bowl on Fox News Pre-Game Show. He has shared his insight in interviews with Voice of America, Bloomberg TV & Radio, US News & World Report, CNN, and Tips from the Top, The Wall Street Journal, USA Today, The Food Network, Entrepreneur Magazine, and other media. A widely published author, he has written 14 books including Change is Good…You Go First with over 125,000 copies sold to-date. In 2016, Jersey Mike’s Subs awarded Tom with the Lifetime Achievement Award at its world convention. In 2009, Tom was awarded an honorary doctorate of law from Northwood University. Tom was the first recipient of the “Visionary Award,” a most prestigious honor presented by the Council of International Restaurant Brokers (CIRB). Tom is also proud to be an Air Force veteran. Show Highlights: * There is no hall of fame for second place. -Tom Feltenstein* Stopping at third base adds nothing to the scoreboard. -Tom Feltenstein* My greatest gift is working on Tom. If I can love Tom, then I can love my fellow human being. It’s an inside job. -Tom Feltenstein* Sit down every day and write five handwritten notes to people, thanking them for something. -Tom Feltenstein* Love yourself first. If I can work on Tom and be the best me I can be, that’s the best gift I can give to mankind. -Tom Feltenstein* If I’m not at peace with myself, then I shouldn’t be involved in anything. -Tom Feltenstein* There’s no magical lever you can just pull and all of a sudden–bingo! -Tom Feltenstein* Surround yourself with people who are high-spirited and always working on themselves to be better.  -Tom Feltenstein* Anytime is a good time to begin. -Tom Feltenstein Tom’s closing thoughts: Go on long walks. Meditate. Do yoga. I really believe that one of the keywords, which is the hardest word for all of us, is forgiveness. Who are two people out there today that you need to forgive, that you need to call and say, “I’m sorry. I love you. You mean a lot to me.”? The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals.

 It’s All About the People with Tom Feltenstein: Episode 265 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 30:14

Hailed as one of the foremost authorities on marketing, franchising, and retail, Tom Feltenstein learned his trade from the grill up – insisting he got his doctorate degree as a senior marketing executive from McDonald’s Corporation as Ray Kroc’s disciple. After scaling the Golden Arches, he served as senior vice-president for the international, billion-dollar advertising agency, Bozell & Jacobs. Tom is motivational, inspirational, informative, and completely commits himself to every audience. He’s “Tom the Lionhearted.” His approach is aimed at exposing outdated, conventional business thoughts and telling the TRUTH about mass media marketing approaches that often masquerade as marketing programs. Audiences find that Tom is entertaining, challenging, and always brimming with "Uncommon Wisdom." He has been a featured speaker among superstars such as Presidents Bill Clinton, George W. Bush, George H. W. Bush, Barbara Bush, Larry King, Terry Bradshaw...just to name a few. He is the CEO and Founder of Power Marketing Academy (PMA), a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. Tom has also received acclaim from the media for his Uncommon Marketing wisdom from Larry King, traded barbs on the David Letterman Show, and argued the waste of running ads during the Super Bowl on Fox News Pre-Game Show. He has shared his insight in interviews with Voice of America, Bloomberg TV & Radio, US News & World Report, CNN, and Tips from the Top, The Wall Street Journal, USA Today, The Food Network, Entrepreneur Magazine, and other media. A widely published author, he has written 14 books including Change is Good…You Go First with over 125,000 copies sold to-date. In 2016, Jersey Mike’s Subs awarded Tom with the Lifetime Achievement Award at its world convention. In 2009, Tom was awarded an honorary doctorate of law from Northwood University. Tom was the first recipient of the “Visionary Award,” a most prestigious honor presented by the Council of International Restaurant Brokers (CIRB). Tom is also proud to be an Air Force veteran. Show Highlights: There is no hall of fame for second place. -Tom Feltenstein Stopping at third base adds nothing to the scoreboard. -Tom Feltenstein My greatest gift is working on Tom. If I can love Tom, then I can love my fellow human being. It's an inside job. -Tom Feltenstein Sit down every day and write five handwritten notes to people, thanking them for something. -Tom Feltenstein Love yourself first. If I can work on Tom and be the best me I can be, that's the best gift I can give to mankind. -Tom Feltenstein If I'm not at peace with myself, then I shouldn't be involved in anything. -Tom Feltenstein There's no magical lever you can just pull and all of a sudden--bingo! -Tom Feltenstein Surround yourself with people who are high-spirited and always working on themselves to be better.  -Tom Feltenstein Anytime is a good time to begin. -Tom Feltenstein Tom's closing thoughts: Go on long walks. Meditate. Do yoga. I really believe that one of the keywords, which is the hardest word for all of us, is forgiveness. Who are two people out there today that you need to forgive, that you need to call and say, "I'm sorry. I love you. You mean a lot to me."? The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice.

 Head and Heart with Martin Fridson: Episode 264 of The Action Catalyst Podcast | File Type: audio/mpeg | Duration: 42:52

Martin Fridson is “perhaps the most well-known figure in the high yield world,” according to Investment Dealers’ Digest.  At brokerage firms including Salomon Brothers, Morgan Stanley, and Merrill Lynch, he became known for his innovative work in credit analysis and investment strategy.  For nine consecutive years, he was ranked number one in high yield strategy in the Institutional Investor All America Research Survey. Fridson received his BA cum laude in history from Harvard College and his MBA from Harvard Business School.  He has served as president of the Fixed Income Analysts Society, governor of the CFA Institute, director of the New York Society of Security Analysts, and consultant to the Federal Reserve Board of Governors. The Financial Management Association International named Fridson the Financial Executive of the Year in 2002.  In 2000, he became the youngest person inducted up to that time in the Fixed Income Analysts Society Hall of Fame.  The CFA Society New York bestowed its Ben Graham Award on Fridson in 2017.  A study based on 16 core journals ranked Fridson among the ten most widely published authors in finance in the period 1990-2001.  In 2013, Fridson served as Special Assistant to the Director for Deferred Compensation, Office of Management and the Budget, The City of New York. In 2000, The Green Magazine called Fridson’s Financial Statement Analysis “one of the most useful investment books ever.”  The Boston Globe said his 2006 book, Unwarranted Intrusions: The Case Against Government Intervention in the Marketplace, should be short-listed for best business book of the decade. Fridson’s commentary on economics and financial markets can be found at www.forbes.com. Show Highlights: * Be open to suggestions. -Martin Fridson* Business decisions are a combination of head and heart. -Dan Moore* Think about your brand–what you represent and what value you bring in or out of your company. Building up your brand is the most powerful thing you can do for yourself. -Martin Fridson* Look at [your situation] as a problem to be solved, that’s the right mindset to be in. -Martin Fridson* Enlist the help of smarter people. -Martin Fridson* The right people with the right expertise is a form of business school without going to business school. -Dan Moore* In God we trust; all others should pay cash. -Martin Fridson* Cash doesn’t bounce. -Martin Fridson Martin’s closing thoughts: Stay confident in what you do know. Don’t sell yourself short. Having the courage in your convictions is the most important fact. No matter what side you’re going up against, you can get them on the right side if you stick to your guns. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Head and Heart with Martin Fridson: Episode 264 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 42:52

Martin Fridson is “perhaps the most well-known figure in the high yield world,” according to Investment Dealers’ Digest.  At brokerage firms including Salomon Brothers, Morgan Stanley, and Merrill Lynch, he became known for his innovative work in credit analysis and investment strategy.  For nine consecutive years, he was ranked number one in high yield strategy in the Institutional Investor All America Research Survey. Fridson received his BA cum laude in history from Harvard College and his MBA from Harvard Business School.  He has served as president of the Fixed Income Analysts Society, governor of the CFA Institute, director of the New York Society of Security Analysts, and consultant to the Federal Reserve Board of Governors. The Financial Management Association International named Fridson the Financial Executive of the Year in 2002.  In 2000, he became the youngest person inducted up to that time in the Fixed Income Analysts Society Hall of Fame.  The CFA Society New York bestowed its Ben Graham Award on Fridson in 2017.  A study based on 16 core journals ranked Fridson among the ten most widely published authors in finance in the period 1990-2001.  In 2013, Fridson served as Special Assistant to the Director for Deferred Compensation, Office of Management and the Budget, The City of New York. In 2000, The Green Magazine called Fridson’s Financial Statement Analysis “one of the most useful investment books ever.”  The Boston Globe said his 2006 book, Unwarranted Intrusions: The Case Against Government Intervention in the Marketplace, should be short-listed for best business book of the decade. Fridson’s commentary on economics and financial markets can be found at www.forbes.com. Show Highlights: Be open to suggestions. -Martin Fridson Business decisions are a combination of head and heart. -Dan Moore Think about your brand--what you represent and what value you bring in or out of your company. Building up your brand is the most powerful thing you can do for yourself. -Martin Fridson Look at [your situation] as a problem to be solved, that's the right mindset to be in. -Martin Fridson Enlist the help of smarter people. -Martin Fridson The right people with the right expertise is a form of business school without going to business school. -Dan Moore In God we trust; all others should pay cash. -Martin Fridson Cash doesn't bounce. -Martin Fridson Martin's closing thoughts: Stay confident in what you do know. Don't sell yourself short. Having the courage in your convictions is the most important fact. No matter what side you're going up against, you can get them on the right side if you stick to your guns. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Be Willing to Zig and Zag with Warren Struhl: Episode 263 of The Action Catalyst Podcast | File Type: audio/mpeg | Duration: 40:05

Warren Struhl has spent the last 28 years starting, nurturing, and building businesses. Warren’s current business passion is MyPhoto, which is the world’s easiest way to take any digital photo and make it into a handcrafted photo product for walls, desks, and shelves. His television commercials can be seen nationally.At the age of 28, Warren founded his first business, PaperDirect, Inc., when he recognized the potential growth of laser and inkjet printers. Available for the first time in 1989, Warren’s invention of specialty paper products created a new industry. Through his catalog, PaperDirect became a highly successful business reaching $100 million in sales with one million customers when Warren sold the business to a Fortune 500 company. Since the sale of PaperDirect in 1993, Warren has started, nurtured, and invested in 30 plus companies which he documented in his book, Starting Them Up, published in 2011.Some of Warren’s most notable business activities include Popcorn, Indiana, PaperDirect, Successories, White Cloud Consumer Products, Blue Moon Mexican, American Registry and Vitals.com. Warren has received many distinguished awards including Entrepreneur of the Year in New Jersey in 1994 by Ernst & Young and Entrepreneur of the Week by Yahoo Finance in 2008. He has written several articles on business including a column in Inc. Magazine and has also been featured over the years in several news outlets including CNBC, CNN, The Wall Street Journal, Forbes, and FOX Business. Show Highlights: * When you tell people your business idea and you don’t get a reaction, you’re probably not on to something. -Warren Struhl* The most polarizing ideas are the ones that absolutely win. -Warren Struhl* Your idea really does have to be well thought out, it has to be unique, and you have to ask a lot of people what they think. Whether you have laughter, or constructive criticism, or “Wow, this is the greatest idea ever!”, you’ve got to listen. Don’t get defensive. -Warren Struhl* If you don’t have people that are obsessed–not passionate, not excited, but obsessed–about walking through a wall to be successful,  your chances are diminished. -Warren Struhl* [You need] the ability to zig and zag. Listen to your customers and be flexible. -Warren Struhl* Unfortunately, you need to know when to hold ’em and know when to fold ’em, as Kenny Rogers used to say. -Warren Struhl* The most important thing for me in a business is balance. -Warren Struhl* If you outline the pitfalls beforehand and think it through, even though it’s scary, when those things happen it will be easier to deal with because you’ve already talked about them. It also prepares you psychologically that there are going to be pitfalls. -Warren Struhl Warren’s closing thoughts: You have to have a DNA of wanting it, of being inspired. For people that aren’t wired, you can read as many books and listen to as many podcasts as you want and still not make it to the next level. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Be Willing to Zig and Zag with Warren Struhl: Episode 263 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 40:05

Warren Struhl has spent the last 28 years starting, nurturing, and building businesses. Warren's current business passion is MyPhoto, which is the world's easiest way to take any digital photo and make it into a handcrafted photo product for walls, desks, and shelves. His television commercials can be seen nationally. At the age of 28, Warren founded his first business, PaperDirect, Inc., when he recognized the potential growth of laser and inkjet printers. Available for the first time in 1989, Warren’s invention of specialty paper products created a new industry. Through his catalog, PaperDirect became a highly successful business reaching $100 million in sales with one million customers when Warren sold the business to a Fortune 500 company. Since the sale of PaperDirect in 1993, Warren has started, nurtured, and invested in 30 plus companies which he documented in his book, Starting Them Up, published in 2011. Some of Warren's most notable business activities include Popcorn, Indiana, PaperDirect, Successories, White Cloud Consumer Products, Blue Moon Mexican, American Registry and Vitals.com. Warren has received many distinguished awards including Entrepreneur of the Year in New Jersey in 1994 by Ernst & Young and Entrepreneur of the Week by Yahoo Finance in 2008. He has written several articles on business including a column in Inc. Magazine and has also been featured over the years in several news outlets including CNBC, CNN, The Wall Street Journal, Forbes, and FOX Business. Story Highlights: When you tell people your business idea and you don't get a reaction, you're probably not on to something. -Warren Struhl The most polarizing ideas are the ones that absolutely win. -Warren Struhl Your idea really does have to be well thought out, it has to be unique, and you have to ask a lot of people what they think. Whether you have laughter, or constructive criticism, or "Wow, this is the greatest idea ever!", you've got to listen. Don't get defensive. -Warren Struhl If you don't have people that are obsessed--not passionate, not excited, but obsessed--about walking through a wall to be successful,  your chances are diminished. -Warren Struhl [You need] the ability to zig and zag. Listen to your customers and be flexible. -Warren Struhl Unfortunately, you need to know when to hold 'em and know when to fold 'em, as Kenny Rogers used to say. -Warren Struhl The most important thing for me in a business is balance. -Warren Struhl If you outline the pitfalls beforehand and think it through, even though it's scary, when those things happen it will be easier to deal with because you've already talked about them. It also prepares you psychologically that there are going to be pitfalls. -Warren Struhl Warren's closing thoughts: You have to have a DNA of wanting it, of being inspired. For people that aren't wired, you can read as many books and listen to as many podcasts as you want and still not make it to the next level. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Maximize Every Day with Debbie Turner: Episode 262 of The Action Catalyst Podcast | File Type: audio/mpeg | Duration: 54:52

Debbie Turner recently retired after nearly three decades in the media business. Most recently, she was the Vice President of Television Operations for the E.W. Scripps Company, overseeing 33 stations in 24 markets. Prior to the merger of Scripps and Journal Communications in 2015, Turner was the Executive Vice President of Journal Broadcast Group, responsible for the group’s television stations in ten markets. She spent more than 20 years at the CBS affiliate in Nashville, TN, the majority of which was as the President and General Manager, until Landmark Communications sold the station to Journal Communications in 2012. Under Turner’s leadership, the Nashville station became the top-rated one in the market and is consistently one of the top performing CBS affiliates in the country. Turner began her career as an auditor for Price Waterhouse. A CPA, she received her BBA degree from the College of William and Mary. Turner is active in the Nashville community and has served on a variety of boards including the Community Foundation of Middle Tennessee, Leadership Nashville, and the Center for Non-Profit Management. She has also served on the CBS Affiliate Board, Tennessee Association of Broadcasters, and the National Association of Broadcasters Education Foundation. Turner was recognized as the 2012 General Manager of the Year/mid markets by Broadcast and Cable, was named one of Nashville’s top 100 Leaders by Celebrate Magazine, and is a past Inductee into the YWCA’s Academy for Women of Achievement. The National Academy of Television Arts and Sciences Mid-South Region recently announced that Turner will receive the Governor’s Award for Lifetime Achievement at the upcoming Emmy Awards celebration in February. Show Highlights: * [In a transition of power period], you’ve got to do it in such a way that is respectful to the prior regime and respectful of the people. Give them a chance. -Debbie Turner* If I err in any direction, I err on the side of transparency with my team. -Debbie Turner* [In regards to travel] When I was home, I was present. -Debbie Turner* I build a team around me that is smarter than me that feel comfortable challenging me and challenging any process out there. Collectively, 9/10 times, we are able to achieve a solution. -Debbie Turner* Every once in a while, you’ve got to look at the big picture and make decisions based on the whole picture of your life, not just one narrow path. -Debbie Turner* I always look at things with the perspective that “Okay, this is important but it’s not up there with the end of the world, saving the world, etc.” -Debbie Turner* I woke up every single day of my career happy to go do what I did. -Debbie Turner Debbie’s closing thoughts: Maximize every day. Live life to the fullest. Good is gonna come. That doesn’t mean you’re not going to have to make choices to make that happen. If I felt my career was dead-ending a little bit, do you know what I would do? I would go do something else! You just change your path now and then so that you can get affirmed in other areas rather than just working in one position. You have to make your own destiny. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Maximize Every Day with Debbie Turner: Episode 262 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 54:52

Debbie Turner recently retired after nearly three decades in the media business. Most recently, she was the Vice President of Television Operations for the E.W. Scripps Company, overseeing 33 stations in 24 markets. Prior to the merger of Scripps and Journal Communications in 2015, Turner was the Executive Vice President of Journal Broadcast Group, responsible for the group's television stations in ten markets. She spent more than 20 years at the CBS affiliate in Nashville, TN, the majority of which was as the President and General Manager, until Landmark Communications sold the station to Journal Communications in 2012. Under Turner's leadership, the Nashville station became the top-rated one in the market and is consistently one of the top performing CBS affiliates in the country. Turner began her career as an auditor for Price Waterhouse. A CPA, she received her BBA degree from the College of William and Mary. Turner is active in the Nashville community and has served on a variety of boards including the Community Foundation of Middle Tennessee, Leadership Nashville, and the Center for Non-Profit Management. She has also served on the CBS Affiliate Board, Tennessee Association of Broadcasters, and the National Association of Broadcasters Education Foundation. Turner was recognized as the 2012 General Manager of the Year/mid markets by Broadcast and Cable, was named one of Nashville’s top 100 Leaders by Celebrate Magazine, and is a past Inductee into the YWCA’s Academy for Women of Achievement. The National Academy of Television Arts and Sciences Mid-South Region recently announced that Turner will receive the Governor’s Award for Lifetime Achievement at the upcoming Emmy Awards celebration in February. Show Highlights: [In a transition of power period], you've got to do it in such a way that is respectful to the prior regime and respectful of the people. Give them a chance. -Debbie Turner If I err in any direction, I err on the side of transparency with my team. -Debbie Turner [In regards to travel] When I was home, I was present. -Debbie Turner I build a team around me that is smarter than me that feel comfortable challenging me and challenging any process out there. Collectively, 9/10 times, we are able to achieve a solution. -Debbie Turner Every once in a while, you've got to look at the big picture and make decisions based on the whole picture of your life, not just one narrow path. -Debbie Turner I always look at things with the perspective that "Okay, this is important but it's not up there with the end of the world, saving the world, etc." -Debbie Turner I woke up every single day of my career happy to go do what I did. -Debbie Turner Debbie's closing thoughts: Maximize every day. Live life to the fullest. Good is gonna come. That doesn't mean you're not going to have to make choices to make that happen. If I felt my career was dead-ending a little bit, do you know what I would do? I would go do something else! You just change your path now and then so that you can get affirmed in other areas rather than just working in one position. You have to make your own destiny. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 From Fear to Fun with Greg Muzzillo: Episode 261 of The Action Catalyst Podcast | File Type: audio/mpeg | Duration: 44:03

Greg Muzzillo founded Proforma in 1978, one year after graduating from college. He started the company’s franchising operations in 1986. Today, Proforma has more than 700 franchise offices worldwide with over $500 million in sales. The company has been named in Inc. magazine’s list of the 500 Fastest Growing Private Companies in America three times. Prior to founding Proforma, Mr. Muzzillo worked with the auditing firm of Haskins & Sells (predecessor to Deloitte & Touche). In addition to his duties at Proforma, Mr. Muzzillo has founded a staffing franchise company, ProTalent. He serves on the Board of Directors of the University of Florida Entrepreneurship & Innovation Center, served on the Board of Directors of the International Franchise Association, and served on the Board of Trustees at the University of Tampa. Greg and his wife, Vera Muzzillo, CEO of Proforma, have 10 children and three grandchildren. Together, they serve on the Board of Directors of the University of Florida Entrepreneurship & Innovation Center and co-sponsor the $50,000 annual Big Idea Gator Business Plan Competition. Show Highlights: * Our mission is to help our franchise owners’ dreams come true. -Greg Muzzillo* It’s kind of a holy obligation. If somebody trusts us with their dreams, we owe it to them to do our best to help those dreams come true. -Greg Muzzillo* No doesn’t mean no. No means “Ask me again tomorrow.” -Greg Muzzillo* There are three steps to success: 1. Fear 2. Comfortable 3. Wealth -Greg Muzzillo* When you start making the real money, you can hire all the people to do the stuff that ain’t fun and then you can just do the fun. -Greg Muzzillo* When a person is at the comfortable stage, they have a decision to make. They can say, “I can stay comfortable” or “I can go ahead and experience some more discomfort, some more paying the price, so more pain, maybe a little bit more fear, to hit that next level.” Then they can start to invest and move into that next stage of wealthy and fun. -Dan Moore* Greg’s closing thoughts: The world isn’t closing in on you, it’s just perspective. We need to choose love. The news is so negative–turn off the news! Get rid of that negativity and find the positive. Find the love. It’s just as easy to love as it is to hate. When you get negative, you attract negativity and more of the same bad stuff to yourself. Some people are magnets for failure and they don’t even know it. Get positive and positive stuff will stick to you. Find positivity and love and success will find you. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 From Fear to Fun with Greg Muzzillo: Episode 261 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 44:03

Greg Muzzillo founded Proforma in 1978, one year after graduating from college. He started the company’s franchising operations in 1986. Today, Proforma has more than 700 franchise offices worldwide with over $500 million in sales. The company has been named in Inc. magazine’s list of the 500 Fastest Growing Private Companies in America three times. Prior to founding Proforma, Mr. Muzzillo worked with the auditing firm of Haskins & Sells (predecessor to Deloitte & Touche). In addition to his duties at Proforma, Mr. Muzzillo has founded a staffing franchise company, ProTalent. He serves on the Board of Directors of the University of Florida Entrepreneurship & Innovation Center, served on the Board of Directors of the International Franchise Association, and served on the Board of Trustees at the University of Tampa. Greg and his wife, Vera Muzzillo, CEO of Proforma, have 10 children and three grandchildren. Together, they serve on the Board of Directors of the University of Florida Entrepreneurship & Innovation Center and co-sponsor the $50,000 annual Big Idea Gator Business Plan Competition. Show Highlights: Our mission is to help our franchise owners' dreams come true. -Greg Muzzillo It's kind of a holy obligation. If somebody trusts us with their dreams, we owe it to them to do our best to help those dreams come true. -Greg Muzzillo No doesn't mean no. No means "Ask me again tomorrow." -Greg Muzzillo There are three steps to success: 1. Fear 2. Comfortable 3. Wealth -Greg Muzzillo When you start making the real money, you can hire all the people to do the stuff that ain't fun and then you can just do the fun. -Greg Muzzillo When a person is at the comfortable stage, they have a decision to make. They can say, "I can stay comfortable" or "I can go ahead and experience some more discomfort, some more paying the price, so more pain, maybe a little bit more fear, to hit that next level." Then they can start to invest and move into that next stage of wealthy and fun. -Dan Moore Greg's closing thoughts: The world isn't closing in on you, it's just perspective. We need to choose love. The news is so negative--turn off the news! Get rid of that negativity and find the positive. Find the love. It's just as easy to love as it is to hate. When you get negative, you attract negativity and more of the same bad stuff to yourself. Some people are magnets for failure and they don't even know it. Get positive and positive stuff will stick to you. Find positivity and love and success will find you. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Keeping a Positive Attitude with Mac Anderson (Part 2 of 2): Episode 260 of The Action Catalyst Podcast | File Type: audio/mpeg | Duration: 45:21

Mac Anderson is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition. These companies, however, are not the first success stories for Mac. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner and vice president of sales and marketing for Orval Kent Food Company, the country’s largest manufacturer of prepared salads. His accomplishments in these unrelated industries provide some insight into his passion when speaking to many corporate audiences on a variety of topics, including leadership, motivation, and team building. Mac has authored or co-authored twenty-five books that have sold more than four million copies. Show Highlights: * You’ve got to learn to manage your attitude. -Mac Anderson* One of the keys to managing your attitude is to reinforce the positive. -Mac Anderson* If you’re a leader of a team, the minute you’re down, they’re going to be doubly down. -Mac Anderson* First of all, you have to believe in what you’re doing, so you need a purpose and a mission to believe in. -Mac Anderson* Belief fuels passion. -Mac Anderson* When you’re hiring someone, you have to look at two things: 1. Are they talented at what they do? 2. Do they have the right attitude? If they don’t, they’ll pull people down. -Mac Anderson* One of the greatest qualities of a leader is the willingness to listen and ask questions. -Mac Anderson* The key to listening is wanting to hear. -Mac Anderson* So many times, it’s the one degree that separates the good from the great. -Mac Anderson* Having a 212 mindset makes it very difficult to just coast [through life]. -Mac Anderson* Companies don’t succeed; people do. -Mac Anderson Mac’s closing thoughts: To make the world a better place, we need to make it a little kinder. Not only will you feel better, but everyone you touch will feel better too. [Dan suggests]: Listen to the song, “Try a Little Tenderness” by Otis Redding. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

 Keeping a Positive Attitude with Mac Anderson (Part 2 of 2): Episode 260 of the Action Catalyst Podcast | File Type: audio/mpeg | Duration: 45:21

Mac Anderson is the founder of Simple Truths and Successories, Inc., the leader in designing and marketing products for motivation and recognition. These companies, however, are not the first success stories for Mac. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner and vice president of sales and marketing for Orval Kent Food Company, the country's largest manufacturer of prepared salads. His accomplishments in these unrelated industries provide some insight into his passion when speaking to many corporate audiences on a variety of topics, including leadership, motivation, and team building. Mac has authored or co-authored twenty-five books that have sold more than four million copies. Show Highlights: You've got to learn to manage your attitude. -Mac Anderson One of the keys to managing your attitude is to reinforce the positive. -Mac Anderson If you're a leader of a team, the minute you're down, they're going to be doubly down. -Mac Anderson First of all, you have to believe in what you're doing, so you need a purpose and a mission to believe in. -Mac Anderson Belief fuels passion. -Mac Anderson When you're hiring someone, you have to look at two things: 1. Are they talented at what they do? 2. Do they have the right attitude? If they don't, they'll pull people down. -Mac Anderson One of the greatest qualities of a leader is the willingness to listen and ask questions. -Mac Anderson The key to listening is wanting to hear. -Mac Anderson So many times, it's the one degree that separates the good from the great. -Mac Anderson Having a 212 mindset makes it very difficult to just coast [through life]. -Mac Anderson Companies don't succeed; people do. -Mac Anderson Mac's closing thoughts: To make the world a better place, we need to make it a little kinder. Not only will you feel better, but everyone you touch will feel better too. [Dan suggests]: Listen to the song, "Try a Little Tenderness" by Otis Redding. The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

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