Legal Marketing Strategies and Tactics by Avvo Ignite show

Legal Marketing Strategies and Tactics by Avvo Ignite

Summary: Close more prospects with the right communication at the right time, while spending less of your time. Stand out in search, mobile and social media.

Join Now to Subscribe to this Podcast


 The Five Magic Pay-Per-Click Questions for Attorneys | File Type: audio/mpeg | Duration: 8:13

In this week’s chat, Mark Kelly, President and CEO of Chair10 Marketing here in Seattle, provides the top five key question every attorney needs to use to evaluate the success of their pay-per-click (PPC) campaign. Whether you manage the campaign in-house, or have hired an agency to run one for you, the success of your campaign depends heavily on these answers.

 Twitter for Lawyers | File Type: audio/mpeg | Duration: 11:10

The online world offers many opportunities to connect with people and maintain relationships that likely wouldn’t be possible offline, and Twitter is one great way to tap into those available connections. Today, Megan Olendorf, Avvo’s Marketing and Events Manager, walks us through setting up an account as well as the basics of engaging on the social platform. She also addresses key benefits of Twitter for lawyers, including greater opportunities to network, to demonstrate thought leadership, and to increase exposure to colleagues and potential clients.

 How to Think About Email Marketing | File Type: audio/mpeg | Duration: 6:29

With the growing number of new ways to connect with people, many often think of email as old news. The reality is that email marketing is still one of the most powerful — and often inexpensive — tools you can use to stay top of mind with current and potential clients as well as referral sources. This week Josh takes a high level look at the “why,” “who,” and “how” of email marketing, and addresses how you can think about it as part of your bigger marketing and business development initiatives.

 Social Media & Attorney Advertising Rules: Ethical Issues | File Type: audio/mpeg | Duration: 1:10:15

Avvo’s General Counsel will cover the latest decisions and opinions surrounding legal marketing, provide examples of how lawyers can and cannot promote their services as well as answer any questions about industry rules and regulations that impact online activities amidst a rapidly evolving technology marketplace. Specific topics include online advertising, attorney and law firm websites and social media.

 Build a practice you love that makes great money and gives you control over your schedule with a new law business model | File Type: audio/mpeg | Duration: 1:03:37

Sadly, most lawyers finish law school, pass the bar and think that making money will be the easy part. It’s not. They simply don’t teach that in law school! In this webinar you will hear from Alexis Neely – a lawyer and entrepreneur who within three years of starting her own law practice from scratch, had built it into a million dollar a year revenue generating business by creating a new law business model her clients loved.

 Creating an Actionable Client Feedback Survey | File Type: audio/mpeg | Duration: 3:49

You know that client feedback is important, but what’s the best way to collect it? If you’re thinking about creating a survey, this chat provides five effective tips to creating one that’s actionable and that will help solicit a variety of useful information.

 Ignite Your Business Development | File Type: audio/mpeg | Duration: 1:07:28

In this webinar, Mark Britton, the Founder and CEO of Avvo, will discuss how lawyers can increase their effectiveness in business development, both online and offline. Lawyers – especially those solo or in small firms — must first understand that they run businesses and must be students of business principles. Mark will address a number of these core business principles as well as processes and systems for management.

 Google Plus Local Guide for Lawyers | File Type: audio/mpeg | Duration: 12:36

In this Fireside chat, Jake Martin will walk you through the necessary steps to claiming your Google Map’s Local Business Listing and integrating it with your Google+ Brand Page. This process will help improve your online visibility — in Google search results, the Google+ social network, and on a multitude of Android Apps — as well as attracting more potential clients to your business.

 How to Think About Mobile Marketing | File Type: audio/mpeg | Duration: 5:17

The adoption and advancement of mobile has changed our lives and the way we do business. Today, Leigh McMillan, Avvo’s VP of Marketing, walks you through the three key considerations you need to keep in mind when thinking about your business and mobile marketing strategy. As more consumers use their mobile devices to make decisions and purchases, how are your business and marketing methods evolving to keep pace?

 Someone Online Hates You: Ethical Responses to Negative Online Feedback | File Type: audio/mpeg | Duration: 1:05:48

In this webinar, Josh King, General Counsel and VP of Business Development, will discuss ways to help lawyers and law firms get comfortable with the rapid proliferation of online feedback and the most effective – and ethical – ways to respond.

 How to Find a Quality SEO Consultant | File Type: audio/mpeg | Duration: 10:19

SEO is a complicated endeavor, and many are turning to professional consultants for their SEO search needs. In today’s Chat, Jake Martin, Avvo’s SEO Manager, shares tips on how to find a high-quality SEO consultant and avoid a backlink, blackhat nightmare. He’ll cover how to set your budget, where to look, and what to look for (good and bad) when researching your options.

 Responding to Online Inquiries from Potential Clients | File Type: audio/mpeg | Duration: 4:12

Everyone wants more client contacts, but how can you optimize conversion of the contacts you already have? Josh illustrates recent findings that show just how important your response time is — down to the minute — in converting those contacts to clients. And the fact is, if you don’t have the systems in place to manage your contacts in a way that allows for instant follow-up, you’re likely losing out to the next lawyer on that potential client’s list who does.

 Tips for Responding to a Negative Review Online | File Type: audio/mpeg | Duration: 6:32

Julie Smith, Avvo’s Director of Product Management, addresses how to respond to a negative review online. She discusses the five emotional stages many people go through when they receive a negative review, and highlights at what point it’s appropriate to respond. Julie also provides pointers on specific feedback to look for and recognize in your response. After all, a potential client leans more about a lawyer from their response to a negative review, than from the negative review itself.

 Call Tracking 101 for Lawyers | File Type: audio/mpeg | Duration: 26:44

If you are only tracking clicks and visits to your website generated by your online marketing you are only getting part of the story – and only realizing part of the potential from your efforts. Call tracking and analytics enables you to measure the offline results of your online campaigns, improve your marketing return on investment, and maximize the channels that are driving the most valuable leads to you practice. And best yet, call tracking and analytics is cost effective and relatively easy to implement.

 How to Get Started Finding and Following Blogs | File Type: audio/mpeg | Duration: 9:15

Josh King addresses the common question, “How do I get started finding and following blogs?” Josh provides tools and resources for those new to blogging as well as for those looking to more efficiently organize the current subscriptions.


Login or signup comment.