The Bright Ideas eCommerce Podcast | Proven Entrepreneur Success Stories show

The Bright Ideas eCommerce Podcast | Proven Entrepreneur Success Stories

Summary: The Bright Ideas eCommerce podcast is where proven entrepreneurs share the exact tactics and strategies that are working for them. In each episode you will discover actionable golden nuggets that you can implement in your business today.

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 How to Succeed with SEO and Inbound Marketing with Rand Fishkin | File Type: audio/mpeg | Duration: 38:18

If you google the phrase "seo guide", SEOmoz.org comes up #1 - ahead of Google's own guide, no less! Would you like to get a free SEO training course from the CEO of one of the most successful SEO firms on the planet? Would you like to understand how to tie SEO into your inbound marketing efforts? In this episode of the Bright Ideas podcast, I'm joined by Rand Fishkin, co-founder and CEO of SEOMoz.org, one of the leading SEO software firms on the planet with over 20,000 paying customers and 109 employees (and counting). During Rand and I's conversation, you are going to hear us talk about: how SEO has actually gotten easier, if you know what to do how a marketing agency (or any small business) should begin their inbound marketing campaign how to develop a lean SEO model and get it validated before you ever create any content how curation should play a role in your content creation the right way to curate so that Google and users will love you an example of a bi-weekly curation done by SEOmoz that is hugely successful how to think about SEO today so that you are in the lead in 5 years the keys to on-page optimization how to create unique value how Rand spends his time and so much more! If you are serious about your online marketing initiatives, this interview is not to be missed. Trust me. More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Watch Now Download and Listen Later About Rand Fishkin Rand Fishkin is the CEO of SEO software company; SEOmoz. He co-authored the Art of SEO from O’Reilly Media, co-founded Inbound.org, and was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, FourSquare and even a bit of Pinterest. In his minuscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys.

 How to Develop a Content Marketing Strategy with Joe Pulizzi | File Type: audio/mpeg | Duration: 52:31

Content marketing is all the rage these days, but have you given thought to developing a strategy for your content? Do you know how to create content that your audience will find valuable enough to share? Do you know how to measure what is working with your content marketing? In this episode of the Bright Ideas podcast, I'm joined by Joe Pulizzi, founder of the Content Marketing Institute - a leading source for research, webinars, and white papers on the science of effective content marketing. In today's discussion, you are going to hear Joe and I talk about: How to develop a content marketing strategy How to create content your audience will find valuable How to measure what is working What a Chief Listening Officer is and why you need one How to set up listening outposts so you can hear what your audience is saying about your brand Joe's 5 step framework for developing effective content How curation can play a role in your content How he built Content Marketing Institute into the leader that it is today How he first started to monetize the site when it was just 6 months old His annual conference and so much more... More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Watch Now Download and Listen Later Transcript Trent Dyrsmid: Hey there, Bright Idea Hunters, welcome to the Bright Ideas Podcast. I'm your host Trent Dyrsmid. This is the podcast for business owners and marketers who want to better understand how to use online marketing and sales automation tactics to massively boost their business. The way that we help you do that is we bring experts onto the show to share with you their knowledge and what is working for them and that's exactly what we're going to do here again today. I am very, very pleased to welcome the poster boy for content marketing. The self appointed poster boy for content marketing. The founder of The Content Marketing Institute, Joe Pulizzi. I think I said that correctly. Joe Pulizzi: That is right Trent. You got it. Trent: Alright Joe. Welcome to the show. It's a real pleasure to have you. Joe: Good to be here. Thanks for having me. Trent: All right. So I am sure there are a couple people in my audience who may not have heard of you and may not have heard of the Content Marketing Institute, so I just want to start it off with a little bit about you and your background and why should they care about The Content Marketing Institute? Joe: Sure. Content marketing is a new term to most but it's an old term for me. I've been kicking it around since about the year 2000, 2001. It's a whole idea that businesses today, to attract and retain customers, they need to create valuable, compelling, and relevant content, similar to what media companies have been doing for years. So that's kind of what we do at The Content Marketing Institute. We really preach that form of training and education, mostly for Fortune 1000 companies. We have the largest event on content marketing called Content Marketing World. It's held every September in Cleveland. We have a magazine called Chief Content Officer and like I said, we do consulting for big brands that have lots of content and are often confused about how to distribute that content for sales success. Trent: Seems like a question a lot of people might be asking themselves these days. So CMI, when you started it, was actually not even named CMI. It was back in 2007 and I think in 2011, you sort of re-branded and went in this, I don't know if you would call it a new direction, but I'll let you answer.

 How to Build a Hybrid Agency of the Future with Paul Roetzer | File Type: audio/mpeg | Duration: 1:04:30

Are you a solopreneur looking to grow your agency into a more sustainable business but aren't sure of the best path to take? Do you run a marketing agency that is billing primarily via the hourly model and would instead like to generate more retainer income? Would you like to hear from an agency CEO that has built a 7 figure agency that generates 90% of its revenue from retainers? In this episode of the Bright Ideas podcast, I'm joined by Paul Roetzer, founder of PR2020, Marketing Agency Insider and The Marketing Score and during Paul and I's conversation, you are going to hear us talk about: his book, The Marketing Agency Blueprint the major shift that he sees taking place and how to position your firm to be ahead of the competition the activities you should be focused on the generate more leads (and how most people screw this up) how to generate more income from retainers the services pricing model that Paul is using very successfully to differentiate his firm how he's recently closed a round of investment to fund expansion how to know which activities to focus on to improve your firm's profitability retention programs and how to structure them the software tools he uses to run his business his new software app, The Marketing Score and so much more. If you run an agency, this is an interview that you can't afford to miss. More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Watch Now Download and Listen Later Transcript Trent: Hey there Bright Idea Hunters, welcome to the Bright Ideas Podcast. I am your host, Trent Dysrmid, and this is the podcast for business owners and marketers who want to better learn on-line marketing and sales automation tactics to massively boost their business. And the way that we do that, is we bring experts onto the show to share their experience, their ideas and their thoughts with you, and today we are going to be doing that again. My guest is Paul, and I should have asked you how to pronounce your last name, but I'm going to take a stab at it. Roetzer? Paul: No worries, yes, that's close enough. It's Roetzer, but Roetzer is the most common pronunciation I hear, so we'll go with it. Trent: All right, so Paul is the founder of a firm called PR 20/20 and he is also the founder of something called The Marketing Agency Blueprint. So, if you run a marketing agency, this is an interview that you absolutely want to stay glued to. So Paul, thank you very much for coming on the show with me. It's a pleasure, I'm really looking forward to our conversation. Paul: I appreciate you having me, I'm looking forward to it as well. Trent: So for the folks in the audience who don't necessarily know who you are just yet, maybe you could just take a few minutes and talk a little bit about who you are and your agency, and then we are going to dive really kind of deeply into this Blueprint thing that I referred to earlier. Paul: Sure. I started PR 20/20 in 2005. It was started as a PR marketing agency, but I came from a traditional PR agency background. So what had happened, in my five plus, almost six years at that agency, I started to really critically assess the traditional agency model, and I asked a lot of 'why' questions and there weren't always very good answers. So, why do we use Bill Blowers? Why do we offer these services and not those? Why don't we track what we are doing in different ways? There was never really good responses, and in essence, what was happening is our agency at that time was being run like many traditional agencies,

 How to Self Publish, Maximize Sales, and Dramatically Boost Your Social Media Following with Guy Kawasaki | File Type: audio/mpeg | Duration: 28:13

Have you ever thought of writing a book? Doing so can lead to valuable brand awareness and speaking engagements. Would you like to hear first hand from the author of 12 books, the exact step-by-step process you need to follow to get it right? Would you like to learn the top guerrilla marketing tactics you should be using to maximize sales for your book? In this episode of the Bright Ideas podcast, I'm joined by Guy Kawasaki, the author of 12 books, a technology evangelist, and well known social media personality with over 4,000,000 followers. During Guy and I's discussion, you are going to hear us talk about: his book APE and why he wrote it the challenges that non-fiction writers face when it comes to self publishing the top guerrilla marketing strategies that you must use to maximize sales for your book how to use curation to dramatically boost your social media following how curation and SEO fit together how to use Twitter to become known to experts in your niche why Google+ might be a better platform for you than Facebook and so much more… Check out Guy and I's interview now. You'll be glad you did! More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Watch Now [wpsharely] Download and Listen Later [/wpsharely] About Guy Kawasaki Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. Links Mentioned Guy's Website Buy Guy's book: APE

 The Top 3 Proven Strategies for Growing an Agency with Tony Mikes | File Type: audio/mpeg | Duration: 58:08

Are you part of a small agency team with a burning desire to create a larger agency? Do you wonder about the best strategy to grow your firm? Would you like to hear from a veteran who's owned agencies as well as consulted for over 700 others? In this episode of the Bright Ideas podcast, I'm joined by industry veteran Tony Mikes, founder of Second Wind, a firm dedicated to helping your company be a better agency. In today's thoughtful discussion, you are going to hear Tony and I talk about: His 3 Step plan for growth A process for how to make your agency more interesting (so you'll get more business) The importance of systems and how to know which ones to focus on How to develop a Management by Objective (MBO) plan to guide your agency in the future The biggest challenge faced by small agencies and how to address it The top 2 services that agencies should be offering to their clients on retainer A blogging strategy that will virtually guarantee your prospects see you in a favorable light The top 3 trends Tony sees for agencies in 2013 And so much more... More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Watch Now Download and Listen Later About Tony Mikes Second Wind’s chief guru and managing director Anthony P. Mikes is a former advertising executive who spent twenty-five years managing and owning advertising agencies and graphic design studios. Mr. Mikes came to recognize the value of shared information as it relates to successfully managing an advertising agency. Second Wind (Mr. Mikes' second life in advertising) was the result. Eighteen years later, Second Wind continues to help its members succeed and grow by sharing its collective industry wisdom. Mr. Mikes conducts agency management workshops, serves as a management consultant to individual agencies, and has addressed many advertising associations and trade organizations. He is also a contributing writer to numerous industry trade publications. Mr. Mikes shares his industry know-how monthly in The Second Wind Newsletter, an overview of the advertising and design industry from the smaller agency principal's viewpoint. You can read the compiled wisdom of Mr. Mikes in The Small Agency Survival Manual, LifeBlood: A 365-Days-A-Year New Business Plan for Small Agencies and The Account Service Bible.

 Mark Cuban Wants You to Call Him | File Type: audio/mpeg | Duration: 45:06

If you have a business problem to solve, wouldn't you like to talk to another entrepreneur who's already solved the same problem? For example, if you're considering raising capital, wouldn't it be a huge benefit to talk to other CEOs that have already done it? What about if you are building a SaaS company. Wouldn't you like to talk to other SaaS CEOs or CTOs? Of course you would! In today's episode of the Bright Ideas podcast, I'm joined by serial entrepreneur Dan Martell, Founder and CEO of Clarity.fm, a rapidly growing community of experts who are all willing to take your call to dispense business advice…and yes, you can even call Mark Cuban. Dan and I had a really interesting conversation and when you listen, you are going to hear us talk about: the two companies he has already built and sold how he got the idea for Clarity.fm the first step that he took to discover if there was a market for his idea some of the big mistakes that he made early on how he overcame some of these major challenges advice for other entrepreneurs on dealing with major setbacks how to find and get introductions to the right investors for your company the pros and cons of taking investor money what Dan did when Facebook sent him an email that essentially put his prior company out of business and so much more. I thoroughly enjoyed my talk with Dan and you will, too! More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Watch Now Download and Listen Later About Dan Martell Dan is a Canadian entrepreneur living in San Francisco. He's the CEO/Founder of Clarity. Previously he co-founded Flowtown (Acquired ’11) and Spheric Technologies (Acquired ’08), and he's a mentor @ 500Startup & GrowLabs. Dan is an angel investor in 15 other companies. Find his full bio here.

 How to Build a Million Dollar Advertising Agency with Brandon Borso | File Type: audio/mpeg | Duration: 40:58

Would you like to be your own boss and work from home? Would you like to run a million dollar company? In this episode of the Bright Ideas podcast, I'm joined by Brandon Borso, founder of Muscle Marketing Co, a billboard advertising company that sells advertising space to public companies. In Brandon and I's conversation, you are going to hear us talk about: how his dad tried to talk him out of launching his own company how he came up with the idea how he landed his first client on the first call, and then spent his first 6 months failing miserably how he made a massive shift in his prospecting that resulted in 95% of the people he contacted getting back to him how he finds the contact information of the decision makers he needs to talk to the steps that he's taken to hit $1M in total revenue and so much more... More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Watch Now Download and Listen Later About Brandon Borso In 2008, Brandon Borso started Muscle Marketing as an a way to allow advertisers access to a specific audience, using a specific form of out of home advertising. Over the past 5 years his agency has expanded, giving small regional restaurants and Fortune 500 companies alike the ability to demographically target their core customers and speak to them where they live, work and play. Optimistic as to where the OOH industry is headed, integrating social and mobile with more traditional formats, Brandon looks forward to the future of advertising and plans to be part of it as he pursues a patent for a new OOH media format. Other Show Mentions Are you looking for white-hat strategies that you can use to drive more traffic to your site? Are you concerned that some of the traffic strategies that are working today might one day be frowned upon by Google? If you answered yes to either of the questions above, you are not alone. Google has been on the rampage to crush the effectiveness of many of the traffic strategies that SEOs have been using for years. The ideas below were all shared with me by guests on my show. Every idea has been proven to work as evidenced by the significant results achieved by the guest that shared it. Better still, every single one of these strategies is totally white hat and will never be frowned upon by Google. In fact, these strategies are exactly the types of things that Google wants to reward you for. Get access for Free by clicking here. Help Us Spread the Word! Please let your Twitter followers know about this podcast. Just click here now to post a tweet about this podcast. If you enjoyed this episode and think that others would also benefit from hearing it, please head over to iTunes, leave a rating, write a review, and subscribe. Want to subscribe via RSS? Just click here for the non-iTunes feed. What do you think? What part of this episode did you find most helpful? Please leave your comments below.

 How to Launch a Podcast and Get 100,000 Downloads a Month with John Dumas | File Type: audio/mpeg | Duration: 50:42

Have you ever thought about launching your own podcast but aren't sure where to start? Would you like to build a reputation as a thought leader in your niche? In this episode of the Bright Ideas podcast, I'm joined by John Dumas of EntrepreneurOnFire.com and in this interview you are going to hear John and I discuss: why he started his show his monetization plan what he did to achieve 100,000 downloads a month so fast how he got his explainer video produced how he finds and recruits his guests how he hosts his show how he creates feeder podcasts to massively boost his exposure in the iTunes store which parts of his business he outsources his favorite tool for getting options from video which tools he uses to record and edit his show and so much more.. More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Watch Now Download and Listen Later About John Dumas John Lee Dumas is the Founder and Host of EntrepreneurOnFire, a daily podcast that interviews today's most inspiring and successful Entrepreneurs. EntrepreneurOnFire tells the journey of the spotlighted guest, sharing their early failures, AHA! moments, and insight into what is working for them now and why. Every show ends with a 5-question “Lightning Round” that pulls priceless nuggets of information from these incredibly successful Entrepreneurs. Other Show Mentions Are you looking for white-hat strategies that you can use to drive more traffic to your site? Are you concerned that some of the traffic strategies that are working today might one day be frowned upon by Google? If you answered yes to either of the questions above, you are not alone. Google has been on the rampage to crush the effectiveness of many of the traffic strategies that SEOs have been using for years. The ideas below were all shared with me by guests on my show. Every idea has been proven to work as evidenced by the significant results achieved by the guest that shared it. Better still, every single one of these strategies is totally white hat and will never be frowned upon by Google. In fact, these strategies are exactly the types of things that Google wants to reward you for. Get access for Free by clicking here. Help Us Spread the Word! Please let your Twitter followers know about this podcast. Just click here now to post a tweet about this podcast. If you enjoyed this episode and think that others would also benefit from hearing it, please head over to iTunes, leave a rating, write a review, and subscribe. Want to subscribe via RSS? Just click here for the non-iTunes feed. What do you think? What part of this episode did you find most helpful? Please leave your comments below.

 How to Become the Recognized Thought Leader in Your Niche with John Hall | File Type: audio/mpeg | Duration: 55:24

How large of an impact do you think it would have on your business if your content was published on the influential outlets in your industry? Would you like to become a thought leader like this, but aren't sure exactly how to make it happen? Would you like to achieve this position within 6 months? In this episode of the Bright Ideas podcast, I'm joined by John Hall, founder of Digital Talent Agents, a company that hit 7 figures in revenue within its first year of business by helping companies, consultants, and other experts to achieve thought leadership in their space. During our conversation, you are going to hear John and I talk about: The value of thought leadership and why so many fail to achieve it His 6 step plan for achieving thought leadership in your niche how his firm can help you get there sooner How he built his company How they landed their first 10 clients The most successful strategies they are using to attract clients now (almost 10% of the Inc 500 are clients) How to begin building relationships with leading publications Some of the biggest mistakes that he made building his company how they price their services The iPhone app he's using to find topical things to read And so much more... More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Watch Now Download and Listen Later About John Hall John Hall is the founder and CEO of Digital Talent Agents. He is a graduate of University of Missouri-Columbia and lives in Columbia, Missouri. Other Show Mentions Are you looking for white-hat strategies that you can use to drive more traffic to your site? Are you concerned that some of the traffic strategies that are working today might one day be frowned upon by Google? If you answered yes to either of the questions above, you are not alone. Google has been on the rampage to crush the effectiveness of many of the traffic strategies that SEOs have been using for years. The ideas below were all shared with me by guests on my show. Every idea has been proven to work as evidenced by the significant results achieved by the guest that shared it. Better still, every single one of these strategies is totally white hat and will never be frowned upon by Google. In fact, these strategies are exactly the types of things that Google wants to reward you for. Get access for Free by clicking here. Help Us Spread the Word! Please let your Twitter followers know about this podcast. Just click here now to post a tweet about this podcast. If you enjoyed this episode and think that others would also benefit from hearing it, please head over to iTunes, leave a rating, write a review, and subscribe. Want to subscribe via RSS? Just click here for the non-iTunes feed. What do you think? What part of this episode did you find most helpful? Please leave your comments below.

 How to Build a $100M Company with Jeremy Ostermiller | File Type: audio/mpeg | Duration: 51:16

Do you own a company that is growing really fast? Have you ever thought about bringing investors into your company? Have you considered outsourcing your development to an overseas company? In this episode of the Bright Ideas podcast, I'm joined by Jeremy Ostermiller, founder and CEO of Altitude Digital Partners; a company that just recently secured a $5m investment to accelerate its already very impressive level of growth. During this interview, you are going to hear Jeremy and I talk about: how he got the idea for his firm the tactics he used to build out his publisher network how he found all the advertisers that would want to publish on his network the formula he uses for his sales forecasts (and what most people do wrong) how he recruits sales reps (and how much they can make) how he began his search for a company to invest in his the steps involved in the selection of his investor the benefits of having a professional investor in your company how they found credible firms to help develop their software how they structured a contract with those firms to minimize risk which third-party tools they are using for sales and operations and so much more If you run a fast growing company, or you aspire to, you are going to absolutely love all the golden nuggets you will learn in this interview. More About This Episode The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It's designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today - all from the mouths of expert entrepreneurs who are already making it big. Watch Now Download and Listen Later About Jeremy Ostermiller A recognized digital advertising entrepreneur, founder and Chief Executive Officer of Altitude Digital, Jeremy Ostermiller oversees the company’s worldwide sales and operations departments. With just $500, in the midst of one of toughest economic periods since the great depression, Jeremy founded the online display and video advertising company. His background and expertise includes marketing, interactive advertising and promotions. Altitude Digital is now generating more than $11M in revenue, was named one of ColoradoBiz Top 250 Private Companies, and was recently recognized as No.54 on the Inc.500|5000 list of the fastest growing companies in the country. In Colorado, Altitude Digital received top ranks listing at No.1. Other Show Mentions Are you looking for white-hat strategies that you can use to drive more traffic to your site? Are you concerned that some of the traffic strategies that are working today might one day be frowned upon by Google? If you answered yes to either of the questions above, you are not alone. Google has been on the rampage to crush the effectiveness of many of the traffic strategies that SEOs have been using for years. The ideas below were all shared with me by guests on my show. Every idea has been proven to work as evidenced by the significant results achieved by the guest that shared it. Better still, every single one of these strategies is totally white hat and will never be frowned upon by Google. In fact, these strategies are exactly the types of things that Google wants to reward you for. Get access for Free by clicking here. Help Us Spread the Word! Please let your Twitter followers know about this podcast. Just click here now to post a tweet about this podcast. If you enjoyed this episode and think that others would also benefit from hearing it, please head over to iTunes, leave a rating, write a review, and subscribe. Want to subscribe via RSS? Just click here for the non-iTunes feed. What do you think? What part of this episode did you find most helpful? Please leave your comments below.

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