Summary: Monthly audio reports from the Kellogg School of Management that provide ambitious business leaders the research and expertise needed to drive growth.
Plus: Four questions to consider before becoming a social impact entrepreneur.
A recruiter and a retired brigadier general discuss how to recruit and develop high-quality employees.
Kellogg School marketing professor Derek Rucker discusses his research on power songs and how they might shape the way we behave after we listen to them. Kris Kukul, a Broadway music director and orchestrator, helps us understand how music is crafted in order to elicit an emotional reaction.
Ashwin Ram, one of the creators of Amazon Echo, describes how the artificial intelligence device is learning how to understand the ways we speak. Plus, a Kellogg School data scientist describes an algorithm that can identify new social-media hashtags as they emerge.
Learn how to most effectively give and receive feedback in the workplace. Then an expert on marriage discusses the ways our relationships can inform our work communications.
Learn how the science of regret can motivate us to keep connections with friends and colleagues. Then get a practical tool for staying front-of-mind with business connections.
We look into three questions: How do we know when to trust new information? What can reputable journalists do to convince their audience that they are not, in fact, fake news? And why are people particularly skeptical about institutions these days?
Why marketers and journalists benefit from an understanding of how effective lists are designed and deployed.
Are you doing everything you can to keep your career on track? Often, the answer is not clear. But a bit of self-reflection can reveal some tendencies that lead promising careers to falter. Carter Cast, a clinical assistant professor of innovation and entrepreneurship at the Kellogg School and author of The Right—and Wrong—Stuff: How Brilliant Careers Are Made and Unmade, identifies five major career derailers that can get in the way of reaching your potential. Then Dylan Minor, an assistant professor of managerial economics and decision sciences at Kellogg, discusses some research conducted with colleagues including Kellogg's Nicola Persico. They find that—under the right conditions—companies that hire people with criminal records may be rewarded with more loyal employees.
This month’s podcast provides tips for brands that want to create or manage their sound in a digital world. What should a brand sound like? That can mean a number of things—all of which are important when attempting to engage customers. One component is a company’s audio brand. This ranges from the music used in commercials to the song playing when a CEO walks onto stage to the actual sounds that a brand’s product makes—the bleeps and blips that happen when you interact with it. Steve Milton from the audio branding company Listen discusses. And companies need to maintain their voice on social media, which can be hard to do if a brand suddenly finds itself on the wrong end of a Twitter boycott. We talk with Tim Calkins, a clinical professor of marketing at the Kellogg School, about navigating potential social media issues.
This month’s Insight podcast is an encore broadcast from January 2015 that investigates how to get off to a strong start in the new year. Blake McShane, an associate professor of marketing at the Kellogg School, explains that when faced with paying off multiple debts, those who tackle the smallest debt first are more likely to succeed in paying off everything. Eli Finkel, a professor of management and organizations at the Kellogg School, cautions that relying on others to reach our goals can undermine our own efforts. Miguel Brendl, an associate professor of marketing at the Kellogg School, underlines the importance of setting intermediate goals to avoid that motivational lull in the middle of longer tasks. Finally, Sunil Chopra, a professor of managerial economics and decision sciences at the Kellogg School, explains why the best possible outcome for many retailers come January is to have nothing to do.
Kellogg Insight takes a look at how humans can learn to work with machines in decision-making, and how machines can learn to understand us. We talk to three researchers who approach these relationships in exciting ways. Kellogg professor Brian Uzzi studies how machine learning can improve human decision making. David Ferrucci, formerly the principal investigator of IBM’s Watson project and now a senior technologist at Bridgewater Associates and founder and CEO of Elemental Cognition, discusses machines as collaborative thought partners. Sandra Waxman, a professor of psychology at Northwestern University, discusses how humans learn to understand the world, and what that means for machine learning.
Kellogg Insight takes a multifaceted look at human-machine trust with four researchers who approach these relationships in different ways. Kellogg professors Adam Waytz and Rima Touré-Tillery look at how designers can build human trust in nonhumans by integrating human characteristics—while avoiding the "uncanny valley" of over-humanization. Brenna Argall and Todd Murphey, from Northwestern's McCormick School of Engineering and Applied Science, design robots that can learn to trust humans.
Kellogg Insight talked with two researchers who are starting to find answers by analyzing huge amounts of data. Microsoft’s Duncan Watts explains why we should stop worrying about a tipping point, and Kellogg Professor Dashun Wang discusses how human behavior is more predictable than you might think.
This month, we talk with Kellogg professors Florian Zettelmeyer and Brett Gordon along with Facebook researchers Neha Bhargava and Dan Chapsky about how running randomized controlled trials can improve the measurement of online advertising effectiveness.