The Official BNI Podcast

If you make referral marketing into a transactional process, it will absolutely, categorically fail. You have to enter into the philosophy of Givers Gain, which is based on reciprocity. By working with people over time and developing relationships with them, the value of the referrals you give will come back to you.

The Official BNI Podcast is a weekly discussion with Dr. Ivan Misner, the Founder and Chief Visionary Officer of BNI, the world's largest business networking organization. Dr. Misner shares tips on referral marketing, networking, and getting the most out of BNI.

The one secret to success in BNI is that there is no one secret. There are at least three--plus one. Embrace quality, grow your team, seek engagement--and share your stories.

The Official BNI Podcast is a weekly discussion with Dr. Ivan Misner, the Founder and Chief Visionary Officer of BNI, the world's largest business networking organization. Dr. Misner shares tips on referral marketing, networking, and getting the most out of BNI.

Can a person network too much within the BNI framework? If you network a lot and aren't getting business, you might be networking too widely. Concentrate on developing deeper relationships with people you've already met to establish your credibility.

The Official BNI Podcast is a weekly discussion with Dr. Ivan Misner, the Founder and Chief Visionary Officer of BNI, the world's largest business networking organization. Dr. Misner shares tips on referral marketing, networking, and getting the most out of BNI.

The Official BNI Podcast is a weekly discussion with Dr. Ivan Misner, the Founder and Chief Visionary Officer of BNI, the world's largest business networking organization. Dr. Misner shares tips on referral marketing, networking, and getting the most out of BNI.

Dr. Misner believes a Facebook "Like" is an endorsement, but not a referral. Your group can ask members to "Like" each other's pages and recognize them for doing so without counting them as referrals.

The Official BNI Podcast is a weekly discussion with Dr. Ivan Misner, the Founder and Chief Visionary Officer of BNI, the world's largest business networking organization. Dr. Misner shares tips on referral marketing, networking, and getting the most out of BNI.

Your competitors give you an opportunity to collaborate and serve the client much more effectively. Create relationships with people whose strengths are different from yours.

The Official BNI Podcast is a weekly discussion with Dr. Ivan Misner, the Founder and Chief Visionary Officer of BNI, the world's largest business networking organization. Dr. Misner shares tips on referral marketing, networking, and getting the most out of BNI.

Business Voices is an initiative of the BNI Foundation, but it's open to other organizations. It's about giving businesses a voice in what happens in communities around the world.

A BNI chapter's leadership team is its pilot. If they don't complete their training, they're going to crash the chapter. Following the system is the real secret to a successful chapter.

BNI members often ask Dr. Misner whether repeat referrals should count. This is a topic that local chapters should have control over and engagement in, so the membership committee should meet to discuss the topic.

It's important to pay attention to how you're coming across. Sometimes people don't realize that being frank can come across as being negative. If your criticism is too blunt, it won't be heard.