Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing show

Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing

Summary: Copyblogger FM is a weekly, short-form broadcast hosted by a href="https://twitter.com/dvest" target="_blank"Darrell Vesterfelt/a and a href="https://www.twitter.com/timstodz"Tim Stoddart./a Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

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  • Artist: Rainmaker.FM: The Digital Marketing and Sales Network
  • Copyright: © Rainmaker Digital LLC

Podcasts:

 How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement | File Type: audio/mpeg | Duration: 24:09

Some advice from Rainmaker Digital Services spun copywriter and teacher Belinda Weaver into a surprising new direction with her content. When our colleague Robert Bruce told me about some advice he’d given copywriter Belinda Weaver, and that she was seeing great success with it, I knew I wanted to have her on CopybloggerFM to tell... Listen to episode

 3 Reasons Why Really Good Writers Sometimes Can’t Find Great Clients | File Type: audio/mpeg | Duration: 12:41

Three ways that good writers can find the great clients they deserve. It really does break my heart to see a terrific writer who can’t find those wonderful writing clients — the ones who have interesting work to do, and the budget to pay for great execution. In this 13-minute session, I talk about: Why... Listen to episode

 3 Slightly Embarrassing Emotions that Drive Effective Copywriting | File Type: audio/mpeg | Duration: 20:00

Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic. Today I talk about three charged (or even potentially embarrassing)... Listen to episode

 Get 10 Content Marketing Boosters in 20 Minutes | File Type: audio/mpeg | Duration: 18:16

“Document your content marketing strategy” can sound about as exciting as “buy new socks.” Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of that content to actually help meet your business goals, it’s an important place to put your focus. It... Listen to episode

 Becoming the ‘Chief Empathy Officer’ of Your Copy and Content | File Type: audio/mpeg | Duration: 15:08

The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our... Listen to episode

 One of the Most Important Marketing Decisions You’ll Ever Make | File Type: audio/mpeg | Duration: 25:29

While no single tactic is a “magic bullet” for your content marketing, this one comes pretty close. Rainmaker Digital’s Robert Bruce comes back on the show this week to talk about the easy-to-miss essential element he always looks for when he’s reviewing a client’s content marketing strategy. (The good news is, it’s relatively easy to... Listen to episode

 What Nobody Wants to Hear about Content Marketing | File Type: audio/mpeg | Duration: 26:12

The key to marketing success isn’t the latest shiny tactic. It’s making sure that your tactics are resting on solid strategy. Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want. But there is no magic bullet. Rainmaker Digital’s Robert Bruce rejoins us this week to talk about the... Listen to episode

 Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills | File Type: audio/mpeg | Duration: 34:11

A look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in Your Daily Life. In this 34-minute episode, Jessica and I talk about: Business (especially digital... Listen to episode

 When Is It Time to Bring in a Professional Copywriter? | File Type: audio/mpeg | Duration: 14:59

Is it better to do all of your own copywriting and content marketing, or to bring in a pro? We teach so much copywriting technique and strategy at Copyblogger that you might think anyone could “DIY” their own content and copy. But that ain’t necessarily so. Even if you’re a business owner who loves to... Listen to episode

 Using Content to Systematically Move Prospects Toward a Purchase | File Type: audio/mpeg | Duration: 18:22

Prospects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there. Today, I touch on some specific ways that content marketing can pave the way for excellent conversion. In this 18-minute episode, I talk about: How strategic... Listen to episode

 Understanding the Lifecycles of Your Website, with Pamela Wilson | File Type: audio/mpeg | Duration: 24:49

There’s a huge volume of content marketing advice out there — but most of it only applies to certain sites. Pamela Wilson joins us to talk about “content lifecyles” of websites, and how to know precisely what to focus on for your site, depending on where you are today. Our one-time colleague Pamela Wilson literally... Listen to episode

 5 Ways to Manage a Stress-Induced Creative Slump | File Type: audio/mpeg | Duration: 18:14

Stressed out? Anxious? Just out of sorts? Stress can wreck havoc with your creative productivity. Here are some thoughts on how to manage it. These are stressful times, and you’ve probably noticed that it’s hard to be your best self when you feel crummy. Learning gets difficult, energy levels sink, and good habits start to... Listen to episode

 3 Ways Strategic Content Can Drive Measurable Business Outcomes | File Type: audio/mpeg | Duration: 16:27

Creating excellent content is expensive — in time, money, or both. Make sure your content marketing strategy is driving real business results. Too many businesses think of blog posts and podcasts as a “fluffy” nice-to-have. But content marketing can drive real business results — and if you’re going to put the work in, there’s no... Listen to episode

 The Social Media Platform Every Content Creator Should Be Using in 2019 (Nope, It’s Not Facebook) | File Type: audio/mpeg | Duration: 22:24

Think you know what LinkedIn is all about? Today’s conversation with Amber Naslund may get you seeing the platform in a new way. Amber Naslund is a writer, speaker, veteran content and social media strategist, and co-author of the best-selling The Now Revolution. She’s also the new senior content marketing evangelist at LinkedIn. Once known... Listen to episode

 Real Talk about Generating High-Quality Content | File Type: audio/mpeg | Duration: 29:00

Thoughts on how to create really good content … without a huge team or an unlimited budget Content strategist Ronell Smith joins us this week to talk about how to tackle high-quality content … even if you don’t have all the time and money in the world. In this 29-minute episode, I chat with Ronell... Listen to episode

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