The Digital Marketing Podcast

Through his spontaneous street art, artist Andy Leek has grown a loyal following of over 70,000 followers on Instagram who document and photograph his work when they find it posted randomly around the capital. ( Since we recorded this episode his following has leapt by 4000 followers!) Earlier this month, Ciaran met up and spoke with #notestostrangers Street Artist Andy Leek and spoke to him about his work as an artist and how the whole project which has now become a full-time job came about and took off.

 In this episode, we explore some of the commonly misunderstood Google Analytics reports and metrics and how to avoid misinterpreting them. When you are using Analytical data to tell a story, there is a real danger you will come to the wrong conclusions and tell a story that isn't really happening.

Daniel and Ciaran explore the single customer view. What is it, how does it potentially work, and what benefits can it bring to your customer and your business in a progressively noisier and noisier marketplace. Sounds great right? But creating a single customer view is one of the most challenging IT headaches any organisation can face. In this episode, we explore some of the barriers to achieving this marketing utopia and give help and advice on steps you can take to move closer to it.

Daniel talks us through the process of User Journey Mapping, a simple method to get us all thinking very hard about what content we need and where to place it within your content marketing strategy. We talk through building effective persona’s and how to go about making use of those personas to aid building a compelling user journey into your digital strategy.

We speak with Arjun Jolly, COO and co-founder of adQuadrant, about how to go about building effective communities online.  We explore how communities form, and how marketers can go about building effective communities. How do you get started from scratch? What techniques can you use to drive rapid growth? What platforms offer the best user experience? Where do companies often go wrong with community building? 

Ciaran talks to Philip Storey from Enchant Agency about email marketing and what marketers can do to further supercharge what is traditionally the most productive of the online communication channels. We explore how email and CRM can be fully used at all the stages of the customer buying cycle. So many marketers miss valuable opportunities post-conversion. Discover some of the lost opportunities post-conversion that your email programme may be lacking.

Snapchat Marketing, It's a hot topic. In this Episode, Miri Qylafi from Social Influencer Agency Fanbytes talks to Ciaran about Snapchat. We discuss where marketers and big brands often go wrong when marketing on Snapchat and Miri shares what Fanbytes have found works well for an effective campaign on this youth focussed social media platform.

This episode was recorded back in November, but we have been saving it for the new year as we felt it might well inspire the budding entrepreneurs among you. We were invited to speak at the GDV Dev Fest Event, London. We were asked to talk about 'Mistakes To Avoid When Building Your Business.' What followed was a candid discussion exploring some of the challenges any new start-up company faces and how we overcame them.

We discuss all things Twitter. Under discussion: 280 character tweets, Twitter threads, Twitter assistant, Twitter Promote, Twitter Analytics, Twitter Audiences and demographic reports, Twitter videos beta reporting, The Twitter Tracking Pixel. Daniel also shares a tool which enables you to analyse the words from any Twitter account to give you a summary of the personality of the account.

Daniel and Ciaran discus their 2018 Digital Marketing Predictions, including Artificial Intelligence, AI, Voice Search, Virtual Reality, VR, Augmented Reality, AR, Oculus Go, Facebook Spaces. Which technologies do you think will be the most disruptive or influential in the coming 12 months?

Discover our top tips on producing better and more effective content that gets found, how to stay up to date, how to improve your keyword research and how to approach taming your email inbox throughout 2018. Daniel and Ciaran take a look at some productivity tips to help you get things kicked off effectively in the New year. We've looked at some of the key lessons we have learned this year and share some of what worked and what didn't to take a view on how to do things better next year.

We take a look at Video Ads with a look at great work that works, not great work that works and ideas that seemed great that didn't work with video Ad examples from across the globe. Some of these advert examples we are sure you will be familiar with and some we hope are new to you. The object of the exercise was to boil what we can learn down into some vital ingredients that successful video advertising has. Listen in and find out what we concluded.

Ciaran talks to Margharite Maspero, from SoAmpli, about effective social selling for B2B businesses. We explore how to use different social channels with the right marketing materials and Margherita shares some practical tips they use within their own B2B sales and marketing teams to build strong and effective connections with a whole variety businesses.

This week Ciaran talks with Joshua March, the founder and CEO of Conversocial. We discuss Joshua's soon to be released new book called "Message Me. The Future of Customer Service in the Era of Social Messaging and Artificial Intelligence" We discuss the role of bots and AI in providing customer service and discuss how these new and developing technologies will impact on the future.

Ciaran talks to Joe Cotellese an experienced digital marketer and founder of the social media tool Sharey. Ciaran explores Joe’s experience in learning more about customers and uncovers how Joe came to better understand quantitative and qualitative data working in the apparel industry while measuring up customers in their underwear. We also explore what Joe learned about marketing personas as a result of failing a Ninja aptitude test.