The Digital Marketing Podcast
Summary: A weekly british digital marketing podcast with listeners in over 100 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing Consultant, Ciaran Rogers and CIM Course Director, Daniel Rowles. Find out more at TargetInternet.com
Ciaran talks to Michelle Carvill acclaimed author and founder of digital marketing and social media agency Carvill Creative. We explore Michelle's research for her recently published book "Get Social- Social Media Strategy & Tactics for Leaders." Get Social demonstrates how leaders can use social media to drive effective business results, which we explore with Michelle in this interview.
Daniel shares with us his own approach to stakeholder management with some simple easy to follow guidance on how to go about managing the whole process. Learn how you can put more energy into your projects and less time debating them with detractors with this simple to follow approach.
In this episode, Daniel shares some of the insights the 2018 Digital Marketing Skills Benchmark Report has given on the state of marketing knowledge within the industry, sharing with us 8 key insights the data provided. We also announce the launch of our exciting new Online Learning programme which enables you to train for the CIM Level 6 Digital Diploma in Professional Marketing in bite-size chunks.
We talk with video optimisation expert Rob Wilson from VidIQ. We explore- What makes for an effective YouTube video? How to make good use of video tags and video titles and how to leverage on trending topics? We also explore which metrics matter to YouTube's algorithm? Packed full of examples and guidance on how to be more effective with your video channels,
In this week's podcast, we are discussing all things WordPress, from themes, updates, plugins and security to how to harness the platform for E-commerce. How secure and up to date is your WordPress Website?
Are you focussing enough on promoting the content you are producing or are you in a rush to burn through as much material as you can to get through that week or month? We explore how to make more of the content you are producing and how to track its impact more effectively.
Daniel walks us through strategic positioning an brand purpose, breaking down what it actually means with some simple, practical guidance and examples of various brands who have set about achieving clarity on their positioning by putting a very clear and believable purpose behind all their activities.
Making use of Facebook Messenger and automating a number of one to one conversations using messenger bot services like ManyChat can be a great way to introduce new customers to your product offerings. Listen in and find out how to harness the power of Facebook Messenger for your marketing.
Daniel and Ciaran discuss influencer marketing, warts and all. Ciaran shares why he finds influencers such hard work and in many cases such a poor ROI on the effort that goes into recruiting them. A far more genuine way to get the most out of what is traditionally termed 'Influencer marketing' You get to give genuine fans of your brand a unique experience that they can share. We also share the sad news that Klout is shutting the doors on its social scoring platform and discuss a few great alternatives.
Ciaran and Daniel walk us through how to go about planning and building an effective Adwords campaign using a process that is quick to do and gets excellent results. With a little bit of basic knowledge you can be getting targeted traffic to your website for a fraction of the cost your competitors may well be paying.
Social Media can be massively time-consuming. Unless you have a robust process behind its management things can slip. In this episode, Daniel shares with us an effective way to approach social media to maximise the impact while minimising the amount of time you need to spend processing your social day to day tasks. Ciaran also has some practical tips on how to implement URL Google UTM code tracking in Google Analytics.
In part 2 of this interview, Jon Woodall, founder of Space48 and I continue our discussion on 10 e-commerce myths. We explore the widely held belief that every e-commerce business can become an overnight success. We also discuss some common mobile website conversion myths and explore the strategy of shooting from the hip and not needing a plan. We also discuss how to identify if you are the problem your business is facing.
Ciaran speaks to Jon Woodall, founder of Space 48, an award-winning eCommerce consultancy & Magento Solutions partner for forward-thinking retailers. If you have ever worked within the e-commerce space, we think you will find these myths both entertaining and just possibly a little close to what is often mistakenly taken as gospel truth in some marketing circles.
Ciaran talks to Tom Goodwin, the Executive Vice President and Head of Innovation at Zenith Media USA about his new book Digital Darwinism which launched this month. We explore Self-disruption and what it might offer leading businesses prepared to take the risk to stay at the cutting edge of their industries, and also explore why senior leaders interests and the interests of the business may not be as aligned as many people think.
Ciaran speaks to Richard Jones, the CEO of Wayin, a platform that sets out to help marketers to easily configure engaging digital experiences that can be published to owned, earned and paid channels. We discuss why Richard started Wayin and explore some of the challenges marketers face when trying to connect with consumers in the fragmented digital landscape of 2018.