The Category Queen Show

Building a thriving coaching business requires you to also love your business. It’s difficult to grow something you’re not fully aligned with. In order to do this, you’ll want to design your entire model around ONE THING: your perfect person. To apply to work with Kinsey, join the waitlist here: kinseymachos.com/femalefounders

How would it feel if you arrived at the end of 2023 and smashed your most audacious revenue goals? More importantly, what would it feel if you were OBSESSED with the journey that got you there? This is what it’s about. There’s no point in making a lot of money if you don’t enjoy doing it. Tune in to discover the moves you can make in order to create your record-breaking revenue year in 2023. Join us for our most popular annual event, Wealthy Coach Week: https://kinseymachos.com/wealthycoach

There are subtle, yet powerful shifts happening in the online marketing space that are impacting how people consume your content, how they come to trust you as an expert, and how they will decide to invest in your programs, products, and services. If you understand what these shifts are and can effectively execute against them (or with them) you will automatically have the competitive edge. Tune into this episode as Kinsey shares the top 5 trends in the industry and how it’s going to impact you as a coach. Female Founder's Board Waitlist: https://kinseymachos.com/femalefounders

When you’ve got your offer dialed in and you’re feeling more rhythm in your marketing, the next step is for you to create more leverage with what’s already working. In today’s podcast episode, I talk about a concept called Leverage Marketing. This will be the one core element to your growth to 200K+ (with less effort). When you implement Leveraged Marketing well, you will be able to: Consistently fill your cohorts with clients with one core client acquisition method. Get known for your brilliance in a much more expansive way. Build your pipeline full of high-quality leads so you’ll never run out of clients. Create more control in your revenue (like flipping a “switch” and being able to predict your monthly revenue). At this point in your business, as you reach 200K, 500K or even 1M, your biggest discipline will be built within the constraints of doing LESS (but better). Female Founder's Board Waitlist: https://kinseymachos.com/femalefounders

If you’re wondering what it looks like to grow a high-demand, high-income business with your clients' results at the forefront, this interview with a special guest Callan Faulkner, is a must listen. Callan shares her journey from exiting corporate to making 6-figures fast and then learning how to scale her offer so she could earn back more time while still providing a high-quality service to her clients. Listen in as Callan and Kinsey share similar experiences and the values they hold as experts in their industries.

Coaching clients in a group container is different from coaching clients in a one-to-one experience, but building the proficiency of both is important if you plan to create global impact and generate high-revenue months. Tune in to learn how you can master this skill as an expert so you can amplify your income and your impact.

On today’s episode, Kinsey dives into one of the three core elements of scalable offers: curriculum. This is how your clients are learning what they need to learn in order to get the results they desire. If designed well, the curriculum can accelerate your clients’ results and take pressure off of you to coach on the same things over and over again. However, curriculum can be an art and a science. Tune into this episode so you can avoid the most common mistakes, create an exception experience for your group coaching clients, and scale your impact.

If you’ve added a Facebook Group or some sort of community as part of your paid coaching program, this episode is for you. Kinsey dives into the most common mistakes that are made in this regard, but also shared why this is one of the most important elements to your offer as you grow. To get more info on how to work with us inside Female Founders Board where you learn how to grow from 6 to 7-figures, email hello@kinseymachos.com To learn how to attract and enroll clients every day with your organic content using the fastest path to clients, enroll in 10K today: www.kinseymachos.com/10K

Tune in this week to discover the thoughts and actions that allowed Carol Trotter to amplify her impact and finally attract and enroll her dream clients after enrolling in 10K Content Collective. She’s sharing how powerful it is when you finally shift from selling your program to selling the solution and how to align your sales process with your unique expertise to create a powerful enrollment experience for your potential clients. To learn how to attract and enroll clients every day with your organic content using the fastest path to clients, enroll in 10K today: www.kinseymachos.com/10K

As a heart-centered coach, you’re likely on a journey to help others heal but are noticing that you are on a healing journey yourself. There’s a lot to be aware of as you navigate the experiences you’ll have as things surface for you at each new level of growth. Kinsey shares a real and raw conversation around her personal journey of healing and how you might be able to lean into this next season of yours with an open heart and an open mind in order to prepare for greater experiences in your business and in your life.

One of the fastest ways to accelerate your income and impact is by having a high-ticket coaching program in your offer suite. In this episode, Kinsey explains why this is the case and shows you how you can turn your current low-ticket offer into a high-end experience for your perfect dream clients.

Picking up blanket pieces of advice like “niching down” without any context can really slow you down as a coach trying to get traction in the online space. In this episode, Kinsey discusses when it’s appropriate to niche down and when it might actually be a detrimant to you finding your voice, growing an audience, and getting clients. Listen to find what where you should focus in your niche and how to get accelerated results.

What if being a woman is your superpower as a business owner? What if you leaned way into your unique body, your unique mind, and your unique lifestyle -- as a woman -- and gave yourself permission to have it all (without having to sacrifice anything that’s important to you). It’s time to reject the hustle culture and build a business that allows you to have space for all of your desires.

If you’re not getting as many clients as you would like, it’s possible that you are not in alignment with what you sell. In this episode, Kinsey introduces two ways you might be resisting your offer and how to fix it.

I’m sure you have encountered the concept of journaling because it gets tossed around in the industry for entrepreneurial and personal growth. In this episode, Kinsey shares her perspective on journaling and how it’s helped her make more money, stay connected to the long-term vision, and step into her life as a leader. She’s also going to take you behind-the-scenes and give you her unique process for journaling so you can take it and make it your own.