Why We Buy, Updated and Revised Edition: The Science of Shopping (Unabridged)
Written By: Paco Underhill
Written By: Mike Chamberlain
Length:12 hours and 3 minutes
Customer Rating :3.7
Audiobook Summary: Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture - full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: The latest trends in online retail - what retailers are doing right and what they're doing wrong - and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. A guided tour of the most innovative stores, malls, and retail environments around the world - almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious S?o Paulo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide - it offers advice on how to keep your changing customers and entice new and eager ones.