Tribes: We Need You to Lead Us (Unabridged)


Written By: Seth Godin

Written By: Seth Godin

Length:3 hours and 44 min.

Customer Rating :3.79

Retail Price:$21.36

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Audiobook Summary:

A tribe is any team of individuals, big or little, that are joined to each other, a leader, and an idea. For an incredible number of years, humans have already been seeking out tribes, be they religious, ethnic, economical, political, and even musical (feel of the Deadheads). It is our nature.

Now the Web has removed the obstacles of geography, cost, and time. All those websites and social network sites are helping present tribes get larger. But more important, they're enabling innumerable new tribes to be born - groups of 10 or ten-thousand or ten million who value their iPhones, or a political campaign, or a fresh means to resist global warming.

And so the crucial question: Who will direct us?

The Web may do awesome things, but nevertheless, it can't supply direction. That still must come from individuals - folks just like you who possess a passion about some thing. The explosion in tribes signifies that anybody who needs to make a distinction now has the equipment at her fingertips.

If you think direction is for other people, believe again - leaders come in surprising packages. Chris Sharma leads a tribe of rock-climbers up hopeless cliff faces, while Mich Mathews, a VP at Microsoft, runs her inner tribe of marketers from her cube in Seattle. All they have in common is the need to improve things, the capability to join a tribe, as well as the openness to lead.

If you discount this chance, you risk turning right into a "sheepwalker" - someone who fights to defend the status quo no matter what, never inquiring if compliance is performing you (or your organization) any great. Sheepwalkers do not do very well today.

Tribes will get you believe (really think) about the opportunities in directing your fellow employees, customers, investors, trusters, hobbyists, or viewers....It isn't simple, but it's simpler than you believe.