The Top Seven Ways to Fortify Your Brand: ExecBlueprint (Unabridged)


Written By: Jeffrey Allen BellFred Lowell FoxBud Grebey

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Length:38 minutes

Customer Rating :3.7

Retail Price:$5.99


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Audiobook Summary:Featuring former and present vice-presidents from DaimlerChrysler, Trans World Entertainment Corp., and Sikorsky Aircraft Corp., this ExecBlueprint describes ways marketing departments can enhance the identities of companies' brands. ExecBlueprints, a Referenceware collection from Books24x7, provides executives with easy-to-absorb practical information and best practices to help provide them with a framework for taking near-term action on pressing business issues. Authored by top C-level business executives who are regarded as leaders and innovators in their fields, these reports provide nuts and bolts information to help formulate planning and action.