The Top Seven Ways to Fortify Your Brand: ExecBlueprint (Unabridged)
Written By: Jeffrey Allen BellFred Lowell FoxBud Grebey
Customer Rating :3.7
Audiobook Summary:Featuring former and present vice-presidents from DaimlerChrysler, Trans World Entertainment Corp., and Sikorsky Aircraft Corp., this ExecBlueprint describes ways marketing departments can enhance the identities of companies' brands. ExecBlueprints, a Referenceware collection from Books24x7, provides executives with easy-to-absorb practical information and best practices to help provide them with a framework for taking near-term action on pressing business issues. Authored by top C-level business executives who are regarded as leaders and innovators in their fields, these reports provide nuts and bolts information to help formulate planning and action.