The Tipping Point: How Little Things Can Make a Big Difference (Unabridged)

The-tipping-point-how-little-things-can-make-a-big-difference-unabridged-audiobook

Written By: Malcolm Gladwell

Written By: Malcolm Gladwell

Length:8 hours and 38 min.

Customer Rating :4.19

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Audiobook Summary:

Featuring a new afterword.

Why did crime in New York drop in the mid-1990s? Why is teen-age smoking uncontrollable? Why are television programs like Sesame Street great at teaching kids how to read?

In The Tipping Point , New Yorker writer Malcolm Gladwelllooks at why key changes in society happen abruptly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists gas a subway crime wave, or a happy customer fill the empty tables of a new restaurant.

Gladwell uncovers the character types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, kids's television, direct mail as well as the early days of the American Revolution for clues about creating ideas infectious.

The Tipping Point is an intellectual journey story with the infectious enthusiasm for the strength and delight of new notions.