The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Unabridged)


Written By: Eric Ries

Written By: Eric Ries

Length:8 hours and 43 minutes

Customer Rating :3.7

Retail Price:$40.00

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Audiobook Summary:

Most start-ups fail. The Lean Startup is a new approach being adopted throughout the world, changing the way organizations are developed and services are founded.

Eric Riesdefines a startup as an organization devoted to creating some thing new under circumstances of extreme doubt. This is just as true for just one man in a garage or a group of veteran professionals in a Fortune 500 boardroom. What they have in common is a assignment to penetrate that haze of uncertainty to fall upon an effective path to your sustainable business.

The Lean Startup strategy fosters corporations that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean production, it relies on "validated studying", quick scientific experimentation, including several counter-intuitive methods that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and discover what customers really want. It empowers a firm to shift directions with agility, changing strategies inch by inch, moment by moment.

Rather than squandering time creating elaborate business programs, The Lean Startup provides entrepreneurs - in businesses of sizes - a means to check their vision continuously, to adapt and adjust before it is too late. Ries supplies a scientific method of creating and managing successful start-ups in a age when companies need to innovate as part of your.