The Dip (Unabridged)


Written By: Seth Godin

Written By: Seth Godin

Length:1 hour and 33 min.

Customer Rating :3.82

Retail Price:$7.95

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Audiobook Summary:

Every new undertaking (or employment, or side line, or corporation) starts out exciting and entertaining. Then it gets and less enjoyable, until it reaches a low point: extremely difficult, and not much fun whatsoever.

And you then find yourself asking if the purpose is even worth the hassle. Maybe you're in a Dip: a temporary reverse that you'll overcome should you keep pushing. But maybe it's really a Cul-de-Sac, that will never progress, however hard you try.

According to bestselling author Seth Godin, what actually sets celebrities apart from everyone is the ability to escape dead ends immediately while remaining focused and moved when it really counts.

Winners cease quickly, stop regularly, and stop without remorse: until they perpetrate to conquering the right Dip for the right reasons. In reality, winners look for the Dip. They recognize that the bigger the barrier, the larger the reward to get past it. If you'll be able to become number 1 in your specialty, you'll receive over your fair share of gains, glory, and long term security.

Losers, on the other hand, belong to two fundamental snares. Either they fail to stick out the Dip - they get to the minute of truth and give up - or they never even find the right Dip to defeat.

If you are, The Dip will inspire you to hang demanding. If not, it will help you locate the bravery to cease in order to be number-one at something else.

Seth Godindoes maybe not claim to own all of the answers. But he will coach you on how to ask the correct questions.