Start with Why: How Great Leaders Inspire Everyone to Take Action (Unabridged)


Written By: Simon Sinek

Written By: Simon Sinek

Length:7 hours and 11 minutes

Customer Rating :3.7

Retail Price:$34.98

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Audiobook Summary:

Why are some folks and organizations more innovative, more influential, and more lucrative than others? Why do some command greater devotion from clients and workers alike? Even one of the successful, why are therefore few competent to duplicate their successes again and again? People like Martin Luther King Jr., Steve Jobs, and also the Wright Brothers could have little in keeping, nonetheless they all began with why. Their natural ability to start out with why empowered them to encourage those around them and to reach extraordinary things. In examining the leaders who have had the largest influence in the world, Simon Sinekdiscovered that they all think, act, and communicate in exactly the same way - and it's the complete reverse of what everyone else does. Sinek calls this powerful notion The Golden Circle, also it gives a framework upon which organizations can be developed, movements can be directed, and individuals might be inspired. And it all begins with WHY. Any firm can describe what it will; some can explain how they do it; but very few can clearly articulate why. WHY is not money or gain - those are consistently results. Why does your organization exist? Why does this do the points it does? Why do clients actually buy from one company or another? Why are people loyal to some leaders, although not others? Starting with WHY operates in big-business and little business, in the not-for-profit world as well as in politics. Those who start with WHY never manipulate, they inspire. And people follow them-not because they have to; they follow as they would like to. Drawing on a wide array of real-life narratives, Sinek weaves together a transparent vision of what it actually takes to direct and inspire. This book is for anyone who wants to inspire others or who desires to see anyone to encourage them.