Persuading People to Buy: Insights on Marketing Psychology That Pay Off for Your Company, Professional Practice or Nonprofit Organization (Unabridged)

Persuading-people-to-buy-insights-on-marketing-psychology-that-pay-off-for-your-company-professional-practice-or-nonprofit-organization-unabridged-audiobook

Written By: Marcia Yudkin

Written By: Marcia Yudkin

Length:2 hours and 11 minutes

Customer Rating :3.7

Retail Price:$24.95

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Audiobook Summary: Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire. Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.