From Mind to Market: Reinventing the Retail Supply Chain (Unabridged)
Written By: Roger D. Blackwell
Written By: Dennis McKee
Customer Rating :3.11
Audiobook Summary:When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.