Customer Loyalty: Strategies


Written By: James L. Heskett and Thomas O. Jones (Harvard Business School)Frederick F. Reichheld (DirectoryBain and Company)and more

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Length:1 hour 12 min.

Customer Rating :2.5

Retail Price:$4.95


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Audiobook Summary:These articles from Harvard Business Review address the following questions: How do you bring your organization's focus back to the customer? What role does employee loyalty play in building customer loyalty? This collection addresses these questions and offers advice to executives on implementing new strategies. These articles are available in audio format exclusively through Audible.