Changing the Game: How Video Games are Transforming the Future of Business (Unabridged)


Written By: David EderyEthan Mollick

Written By: Stow Lovejoy

Length:6 hours and 18 min.

Customer Rating :3.61

Retail Price:$28.50

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Audiobook Summary:

Use Video Games to Drive Innovation, Customer Engagement, Productiveness, and Profit!

Business organizations of shapes and measurements have begun to utilize games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as an effect. Microsoft has utilized games to painlessly and cost-effectively quadruple voluntary employee contribution in significant tasks. A recruiting game developed by the U.S. Army, for merely 0.25per cent of the Army's total marketing funding, has received more impact on new recruits than other sorts of Army promotion united. And Google is using video games to turn its visitors right into a large, voluntary labor force--encouraging them to manually tag the countless images found on the Web that Google's computers cannot identify on their own.

Changing the Game reveals how leading edge organizations are employing video games to reach new clients more cost-effectively; to establish brands; to recruit, create, and keep great employees; to generate more successful experimentation and innovation; to supercharge quick, to allow it to be enjoyable to do company.

This novel is packed with case studies, best practices, and pitfalls in order to avoid.

In-game advertisements, advergames, adverworlds, and beyond Choose your absolute best marketing chances--and avoid the pitfalls Use gaming to recruit and develop better workers Learn useful lessons from America's Army as well as other advanced case studies Channel the passion of your person communities Help your visitors improve your products and services--and have fun doing it What gamers do better than computers, scientists, or governments Use game...