As part of our Super Fan series, we interview Tim Westergren, founder and Chief Strategy Officer of Pandora, about how Pandora works and what they are doing to engage and activate their community.
We discuss the importance of having a good product and connecting with fans. Tim speaks about how he has traveled the country to learn from Pandora’s fans and how he uses Town Hall meetings to get feedback directly from the fans. They started small with just six people in these Town Hall meetings and now have meetings where as many as 400 people show up to meet with Tim.
As part of our Super Fan podcast series, I spoke with Jeffrey Bridges, founder and executive producer of Pendant Productions. Pendant is an audio production group dedicated to making radio dramas like the old radio serials of the ’30s and ’40s, only modernized for today’s audiences. Pendant had 986,000 downloads of their shows in 2007 which just goes to show how popular the productions are.