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Conquering the Social Media Blues with Performance Management

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Conquering the Social Media BluesConquering the Social Media Blues: Five Steps to Social Media Performance Management is a mini-ebook that focuses on how to use social media performance management and measurement to successfully manage growth.

It’s a management approach that applies a metrics philosophy to product development, product marketing, and business planning, so that resources can be focused and success can be repeated. The metrics philosophy that’s employed typically needs to be consistent with the performance criteria of broadcast media, but incorporates the interactive dynamics of social media.