A very new word, for a recent phenomenon, and a great example of how technological change, especially that relating to the Internet and the media, can be a driving force not only in generating new words, but in determining whether they survive and succeed. In this case the rapid adoption of podcasting (the technology) as a means of making audio material available has seen podcasting (the word) move quickly from its first tentative steps in 2004, as only one of a number of suggested names for the process, to near-ubiquity in 2008.
I received an inquiry from a PhD candidate at International University of Catalonia, in Barcelona. The questions focused on the history of podcasting, what’s special about podcasting and what’s next for podcasting. He had 17 questions which I have listed below. I put together this podcast to share my take on the brief history of podcasting and rest of his questions.
If any has a different take on this leave us some comments or make your own podcast answering the 17 questions.
In Digital Podcast 43, I take a quick tour through the history of media to examine how the economics of the industry are changing. I kept the video under the 10 minute YouTube limit and speed through some of the changes.
Fundamentally, we are entering a new era of media economics where supply is outstripping demand. We are on the verge of seeing what I believe will be hyper-deflation in impression based economics. There is simply too much supply and not enough demand. Consumers are increasingly unwilling to spend time watching ads to consume media. The alternatives for consumers are expanding every day and the media companies are struggling to keep up.
As part of our Super Fan podcast series, I spoke with Jeffrey Bridges, founder and executive producer of Pendant Productions. Pendant is an audio production group dedicated to making radio dramas like the old radio serials of the ’30s and ’40s, only modernized for today’s audiences. Pendant had 986,000 downloads of their shows in 2007 which just goes to show how popular the productions are.
Wizzard Media, a large podcasting network and a division of Wizzard Software, today announced the company recorded one billion podcast download requests in 2007, a milestone for Wizzard Media, its podcasting clients and the podcasting industry. Wizzard Media, comprised of podcast-hosting services Libsyn, Switchpod and Blast Podcast, received an average of 2.75 million requests for …Continue Reading