Back in June, I wrote a post about “10 Great Ways to Make Money Podcasting“. I thought it was worth revisiting given a recent post by David Sparks titled “9 Successful Techniques for Making Money from Podcasting“. David’s post is great because he provides good examples of people following the 9 business models he outlines.
To start, let’s compare the lists.
At the BlogWorld Expo, Jason Van Orden talked about achieving an effective $816 CPM for his downloads, as compared to the average podcaster getting $15-40 CPM. He got my attention.
Here’s the quick video version of how he did it. The longer post summarizes the rest of his presentation about how to grow your audience on the web. He has some excellent advice, which may be one of the reasons he has been able to realize such a return on his efforts.
The last two days, I attended BlogWorld Expo, held in Las Vegas. The show covered a wide range of topics interesting to bloggers and podcasters, including topics for bloggers who want to turn their new media efforts into commercial successes, newbies wanting to get started and companies trying to develop strategies and processes for working with social media. I focused my time on the tracks relating to turning your blog or podcast into a commercial success.
From those tracks, I came away with four key takeaways for bloggers and podcasters who are trying to become commercial successes at what they do.
One of the key factors in turning podcasting into a real business is effective execution of best practices in content creation, marketing, distribution, monetization and user experience. Many publishers are not following best practices in these areas. The result often looks more like someone’s hobby than a real business endeavor.
Developing content, building audience and getting advertisers to buy in will take serious effort. Publishers who understand the huge opportunity for subscribable media and its capacity to shape the media industry’s winners and losers will step up and make the investment required.
Putting these elements into a framework allows for systematic evaluation of operating practices across publishers and for the identification of best practices for new media publishing.
Chris MacDonald, Libsyn’s EVP of Business Development and Operations, told me all about the Association for Downloadable Media. Chris is the newly elected Chairman of the Association. Chris explained that the Association for Downloadable Media is focused on providing standards for advertising and audience measurement for episodic and downloadable media. If you are producing downloadable …Continue Reading