Kina Grannis, who I interviewed just before the New Year, has advanced to the final three contestants in the Crash the Super Bowl contest. On the line is a record deal and a 60 second video promotion of the winner during this year’s Super Bowl. I was looking into what was going on around the web when I ran into a post about Kina. Kina sprang to fame at Digital Podcast after a post at Digg for a song called Gotta Digg skyrocketed her to the top of Digg and generated over 289,000 views on YouTube.

Here’s a new video from Kina. Do what you should VOTE FOR KINA to Crash the Super Bowl.

Technorati Tags: Kina Grannis, Crash the Super Bowl, music, social media

As part of our ongoing quest to examine the intersection of media and monetization, I met with Trey Shelton, Founder and CEO of Music Interactive, to discuss the company’s new service that allows viewers/listeners to trade their time and attention for free content.

 

 Digital Podcast 30 [19:52m]: Play Now | Play in Popup | Download (1683)

Trey founded Music Interactive in 2005 with the express purpose of creating new opportunities to bring together the advertising and music worlds and I think he’s found a nice way to mix the revenue opportunity of advertising with the rich media of music.

The service works like this. A major site, like MySpace, and a major advertiser, like Microsoft, want to run a promotion involving music. They line up an artist who also wants a lot of promotion and Music Interactive to provide the infrastructure for offering fans a free download in exchange for their watching a short video about the Zune.

Now we have a five way win. The consumer gets free music, MySpace gets some advertising money, Microsoft gets lots of attention, the artist gets huge promotion and Music Interactive gets a share of the ad spend.

Here are some screen shots of the service in action. In the first, I’ve added a big red arrow pointing at the ad for a free Jon Forman mp3 in exchange for “checking out the Zune”. The next two shots show the pop-up that plays the video and the download of the mp3.

It’s great to see this kind of innovation that creates win-win solutions for everyone involved.

In addition to MySpace, Music Interactive is working with Dodge, Hyundai and Ray-Ban on interactive music promotions.

Technorati Tags: Music Interactive, Trey Shelton, monetization, music

Wired is reporting that Warner Music Group began selling music on Amazon in the MP3 format without digital rights management protection. Amazon has added all of WMG’s digitized music catalog to the store.

Amazon’s store now contains over 2.9 million tracks, all in the unprotected MP3 format and including music from three of the world’s four major labels. EMI and Universal are already providing music to the DRM free store.

This should be a great benefit to consumers who are confused about DRM and frankly don’t want to know about it. Hopefully it will also help Amazon build a stronger competitor to iTunes and drive innovation.

Technorati Tags: Amazon mp3, music, Warner Music Group, DRM

There’s a contest over at MySpace. It’s called Crash the Super Bowl and it’s a contest to win a record contract and a 60 second video to be played at the next Super Bowl. The contest is down to 10 artists and the clock is ticking down in this round of voting.

Kina Grannis, one of the 10 artists still in the running, is working hard to win. She has her blog, Two Weeks for Kina, going full steam and she has made a play to get out the tech vote using social media marketing. With the help of Digg, TechCrunch and Robert Scoble she seems to be breaking out with the tech fans. The Cute Girls Sing Awesome Song About Digg post at Digg has over 4000 votes as I write this and is the top post of the day. TechCrunch has picked up the story, Scoble has added the post to his shared feeds and Kina should get a lot more support from the tech fans. In the time it took to write these few lines the post at Digg has climbed to 4,185. The views at YouTube have climbed to over 36,000.

Here’s the video Gotta Digg

And the lyrics:

When I’m feeling lazy, at school or when I work
I sneak to my computer, and then I like to shirk
I don’t go online shopping, I don’t email with my mom
I open up my browser, and go to digg-dot-com

Chorus: Gotta digg, gotta digg, gotta digg
Gotta make this story big!
Did you hear that awful sound?
Another server’s down!

I always dig up Apple, and I bury Microsoft
But when I said I was a girl, all the diggers scoffed
And when I see those stories about Senator Ron Paul
I don’t even RTFA; I just digg them all!

Chorus: Gotta digg, gotta digg, gotta digg
Gotta make this story big!
Did you hear that awful sound?
Another server’s down!

The fanboys can be tiresome, they always are outspoken
And if you’re listening Kevin Rose, the comment system’s broken!
I know digg isn’t perfect, but be thankful for what we’ve got
It’s just like daddy always says: “At least it’s not Slashdot!!!”

Chorus: Gotta digg, gotta digg, gotta digg
Gotta make this story big!
Did you hear that awful sound?
Another server’s down!

So why not, vote for Kina.

Technorati Tags: Kina Grannis, social media, digg, social media marketing, crash the super bowl, discovery, music

Nokia announced Comes with Music that will provide for free music on Nokia’s music phones for up to one year. The company said that it has agreed with the Universal Music Group to offer free 12-month access to Universal artists’ music for buyers of Nokia’s music phones.

Once the year is complete, customers can keep all their music without having to worry about it disappearing when their subscription is over.

“We set out to create the music experience that people are telling us they are looking for - all the music they want in the form of unlimited downloads to their mobile device and PC,” said Anssi Vanjoki, Executive Vice President and General Manager, Multimedia, Nokia. “Even if you listened to music 24 hours a day, seven days a week, you would still only scratch the surface of the music that we’re making available. Comes with Music fulfils our dream to give consumers all the music they want, wherever they want it, while rewarding the artists who create it.”

The company is eyeing similar deals with other labels before the offer starts in the second half of 2008.

“We are in talks with all major labels. The response from labels has been very, very positive,” said Nokia spokesman Damian Stathonikos.

To my knowledge, there has been no announcement of cost or what limitations there will be on how much music you can hold on to.

This deal sounds like Total Music but rebranded and announced by Nokia. Under Total Music, Universal Music was working to allow people to use unlimited music bundled with devices. Speculation at the time was that the cost would be $90 added on to the device.

While Total Music was met with skepticism, Comes with Music seems like it’s getting a warmer reception. Maybe the outcry will come when we know how much it will cost.

Technorati Tags: Comes with Music, Music, Nokia, Universal, Total Music