Tag Archives: Graphing Social

Top 10 Takeaways From Graphing Social West

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Graphing SocialLast week I attended Graphing Social Patterns West and reported on the sessions that took place down in San Diego. It was a great event with lots of content.

After a bit of reflection, these are my top 10 takeaways from the event.

Social Application Development 101

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Jia Shen, Chief Technology Officer and co-founder of RockYou, and R. Tyler Ballance, lead developer of Slide’s Top Friends application, spoke at Graphing Social Patterns West about social application development.

Both Jia and Tyler flew through their presentations so I had a hard time keeping up. I have enclosed Jia’s slides below.

Jia focused on a three phase approach to application development that map to the lifecycle of the application. It starts with marketing and validation. You need to decide the target audience, the messaging you will use and the channels to reach them.

Getting Applications Funded

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Eric Eldon (VentureBeat), Jeff Clavier (Softtech VC), Jason Beckerman (Teach The People, Dank Apps), Lee Lorenzen (Altura Ventures) spoke about investing in social network applications.

Why the space valuable? Size and growth of audiences is driving value. The opening of the API’s at MySpace and OpenSocial is driving huge opportunities.

Application developers ask VCs why should they take the money when they are making good money with their applications.

Turning Applications into Dollars

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Jim Scheinman (Charles River Ventures), Seth Goldstein (SocialMedia.com), Scott Rafer (Lookery), Troy Young (VideoEgg), Murtaza Hussain (Peanut Labs, Inc) spoke at GSP West about monetizing applications on social networks.

Global advertising spend on the internet continues to grow rapidly. There are a whole variety of ways to monetize via advertising and transactions.

Application monetization networks like SocialMedia and VideoEgg have emerged to aggregate applications into advertising networks. To turn this into a big business, we need to get the brands to start spending more seriously to reach these audiences.

Designing Viral Applications

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Justin Smith (Product Manager, Watercooler), Andrew Chen (Futuristic Play), Blake Commagere (Mogad.com), David Gentzel (SocialMedia), Jia Shen (RockYou) spoke on a panel today about designing viral applications.

Andrew started the conversation by describing viral marketing as a marketing system where your customers sell your next generation of customers. Jia pointed out that the time frame now has been collapsed by the social networks so there is an accelerated viral opportunity.

Facebook Application Statistics

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Roger Magoulas of O’Reilly presented some statistics they have collected regarding Facebook Applications. Application count is up from 500 new applications per week to over 600 new applications per week, climbing up to over what appears to be 17,000 applications. The top 5-10 applications have really been the most successful in terms of usage, with   …Continue Reading

Making Money with Social Games for Social Platforms

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Jeremy Liew (Lightspeed Venture Patners), Mark Pincus (Zynga Game Networks), Shervin Pishevar (Social Gaming Network), Michael Lazerow (Buddy Media), John Hwang (Tripmonger) spoke at GSP West about social games.

The panel talked about what they are doing and how they are making money. It all starts with how social games are different?

MySpace Developer Platform Presentation at GSP

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Jim Benedetto, Vice President of Technology for MySpace, presented a technical overview of MySpace’s Developer Platform. The presentation covered where MySpace is now and where they are headed in opening up the MySpace API.

Introduction to OpenSocial Apps & Containers

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Patrick Chanezon (Google), Chris Schalk (Google), Kevin Marks (Google), Lou Moore (hi5 Networks) spoke on a panel about building OpenSocial applications at Graphing Social Patterns West.

What does Social mean? We look at each other, talking, laughing, we help each other, we read together, we do projects together. We also have social objects that we tell stories about.

The challenge is how do we socialize objects online without having to create yet another social network?

Introducing OpenSocial

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David Glazer, Director of Engineering at Google and leader of Google’s OpenSocial team presented at Graphing Social. He started with a perspective that the cloud is here.

Fast, easy, open, and everywhere are key reasons why cloud computing wins. The cloud is about getting the computer out of the way so that we can be more productive.

How does this matter in the social cloud?