Tag Archives: Forrester

How LeapFrog is Using the Web to Connect Kids to Learning

Posted on

Learning PathNancy MacIntyre, LeapFrog’s Executive Vice President for Product, Innovation and Marketing, spoke at the Forrester Marketing conference. Nancy introduced a new integrated service called Learning Path. The service focuses on personalized learning by integrating an online site with toys so that learning can be planned and tracked.

She calls it an "educational GPS" and a CRM for LeapFrog.


Popping the Question: Getting to Engagement, Part 3

Posted on

We joined Forrester Research for its 2008 Marketing Forum. This article is the third in our series from the forum focused on customer engagement in a digital media world.

Garbage Disposal

In part 3 of Popping the Question: Getting to Engagement we take on the issue of how to design for engagement. Two presenters at the conference provided us with a couple of frameworks for how to design for engagement.


Popping the Question: Getting to Engagement, Part 2

Posted on

Andrew and Alex joined Forrester Research for its 2008 Marketing Forum. This article is the second in our series from the forum focused on customer engagement in a digital media world.

Realizing Your Return on Empathy (ROE)

steve-kerho_mark-kingdon_composite.jpg

Steve Kerho, VP Analytics, Organic

Mark Kingdon, CEO, Organic

Creating effective online (and offline) marketing solutions starts with a deep, emotional understanding of your customer segments and their needs – in other words, “empathy” for your customer “personas”. This empathy serves as a critical guide in designing online and other touchpoints, and the personas also support breaking down how you measure and respond to online performance.


Popping the Question: Getting to Engagement, Part 1

Posted on

Forrester 2008 Marketing Forum graphicDigital Podcast joined Forrester for its 2008 Marketing Forum, which focused heavily on the challenge of customer engagement in a digital media world. We will be writing about the conference over the next two weeks. Our first series of articles, like the conference, is focused on the topic of engagement. This article covers the first two presentations of the conference.


Setting the Stage

Harley Manning, Vice President, Research Director, Forrester