Posted on March 3, 2008 by Alex Nesbitt
Rodney Rumford speaks about how use Facebook for branding. The audience is large with 66 million people and 16,000 applications. People are spending 20 minutes on site.
Rodney views it s frictionless WOMA, facilitates customer acquisition and drive low cost customer acquisition with specific demographic targeted marketing.
He describes how Facebook can be used for Lead Generation, brand extension, exposure and loyalty.