Tag Archives: Apple

Digital Podcast 48: Why Apple Doesn’t Get Marketing 2.0

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Charlene Li of Forrester ResearchCharlene Li is an Analyst at Forrester Research and co-author of the new book, Groundswell: Winning in a World Transformed by Social Technologies.

In this podcast, Charlene describes how marketing is evolving from highly controlled one-way messaging to a much less controlled process of creating relationships with consumers. In particular, she outlines how one of the best-known and most successful consumer tech brands, Apple, breaks the rules for engaging the groundswell, and the risks that other brands face if they follow Apple’s lead.

Apple to Rent Fox Movies

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In what must have been some marvelous licensing legal wizardry, The Financial Times is reporting that Apple has signed a deal with News Corp’s 20th Century Fox studio to provide an online video-on-demand service. The service will allow consumers to rent the latest Fox DVD releases by downloading a digital copy from Apple’s iTunes platform for a limited time.

Christmas Traffic Jump Means Lots of iPods and Zunes

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I just checked Google analytics for the daily stats at Digital Podcast and I saw the biggest one time increase in daily visitors and page views. Digital Podcast’s traffic jumped up by 80% on Christmas day. I looked at the distribution of search terms for some anomaly, but it wasn’t there. Search terms remained consistent   …Continue Reading