This week another newspaper group filed for bankruptcy. Freedom Communications, which runs the Orange County Register and a collection of 100 more newspapers across the country, joined Tribune Co. (operators of the other big local paper – The LA Times) and 4 other newspapers in bankruptcy court.
The problem is declining advertising revenue. The auto industry, one of the biggest buyers of newspaper ads, is in the tank. Craigslist et al have devastated the classified monopolies that provided huge profit margins for newspapers in days gone by.
If you were planning on making money by selling advertising, it’s time to come up with plan B.
If you follow digital media, you’ve heard a lot about the importance of audience engagement. But most engagement conversations focus on audience interaction with linear content.
Imagine instead that the audience were part of the action – you enter the video, talk to the characters, and they talk back to you. Andrew recently interviewed Jonathan Strietzel, Founder of BigStage and Peter Hodge, CEO of Virsona, whose companies offer intriguing components of this future that have the potential to create big value for brands and media companies today.
If you have the vision to imagine what moving from linear to interactive content could do for your business, these interviews with BigStage and Virsona are must-listen conversations.
In this panel, the experts are focusing on advertising challenges and opportunities in games. They discuss what works and what doesn’t for in game advertising. They focus on what brands really want and how game companies need to start speaking a language advertisers understand. This is a continuation of our live blogging at the fourth panel from Digital Media Wire’s LA Games Conference 2008.
Christian Batist, SVP Marketing, Sulake Inc. (Habbo Hotel)
Barry Schaffer, President, Promotional Currency
Julie Shumaker, SVP, Sales & Marketing, Double Fusion
Keith Kane, Co-Founder, SVP, Sales & Marketing, Giant Realm
Mark Friedler, Internet Advertising, Media, Games Entrepreneur/Founder, GameDaily
Moderator: Chris Lang, SVP, Research Strategies, SmithGeiger, LLC
The Association for Downloadable Media, an organization whose purpose is to help provide advertising and audience measurement standards for episodic and downloadable media, announced today a proposal for advertising standards at Ad:Tech San Francisco.
A cross section of podcasters, agencies, device manufacturers and others interested in monetizing downloadable media have developed the proposed standards.
Why do we need standards for downloadable media?
Television is changing a lot and television advertising is changing with it. Tivo, DVRs and the internet are changing the way content and advertising is consumed. It changes the way TV ads need to work. This panel explores some of the changes they see on the horizon.
Karen Bressner, SVP, Advertising Sales, TiVo
Eric Hadley, Chief Marketing Officer, Heavy Corporation
Rick Mandler, VP, Digital Media Advertising, Disney/ABC Media Networks
Robert Riesenberg, President & CEO, Full Circle Entertainment
Moderator: Joe Adalian, Television Editor, Variety
What’s the future of the 30 second spot?
Chris MacDonald, Libsyn’s EVP of Business Development and Operations, told me all about the Association for Downloadable Media. Chris is the newly elected Chairman of the Association. Chris explained that the Association for Downloadable Media is focused on providing standards for advertising and audience measurement for episodic and downloadable media. If you are producing downloadable …Continue Reading