Category Archives: Television

Outlook for the Television Industry and Digital Media

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Anything surprising about adoption of content on these new digital channels?

Response to ad supported streaming of premium content has been wildly successful. However, the ad supported model cannot keep up economically with sell through or even rental. So the challenge becomes how to do both and not cannibalize the sell through business where someone will pay you $1.99 for a download.

Long tail content has proven to be surprisingly successful.

Future of Television on March 25-26

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Future of Television

Digital Media Wire is holding its Future of Television conference on March 25-26 in Los Angeles. It looks to be a great show with lots of interesting speakers and topics. Digital Podcast will be at the event and interviewing as many people as we can to get a pulse on how organizations are responding to the changes in the television industry.

We will be asking precisely two questions:

  • What are your organization’s top three priorities over the next year?
  • What trends will have the most impact on the industry over the next three years?

We plan on turning the entire interview series in an interesting podcast collection. If you’re going to attend let us know and we will set up time to get your perspective on the industries priorities and most important trends.

Social Television – Can Twitter Defeat the DVR?

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TV beats TivoI noticed tonight a quiet had come over my Twitter feed as the SXSW conference came to an end. Scared to look at the 1000s of posts in my Google Reader, I turned to that old favorite – TV. And I must admit to being an American Idol fan as it works so well to get my family talking about the show. It is a perfect example of a live, in person social object at work. The content is there, we are there and we talk.

Even though I didn’t attend SXSW, I noticed the same thing happened there. Twitter made every session a social object. The event was the content, the crowd was there and they were talking to each other on Twitter. The same thing happened at the academy awards as fans logged into to Twitter to chat about the show as it went along.

Digital TV Converter Coupons Going Fast – Get yours soon

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At midnight on February 17, 2009, all full-power television stations in the United States will stop broadcasting in analog and switch to 100% digital broadcasting. Digital broadcasting promises to provide a clearer picture and more programming options and will free up airwaves for use by emergency responders. What is the TV Converter Box Coupon Program?   …Continue Reading

NBC, CBS and ABC Losing the Market Share Battle for Consumer Attention

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Craig’s is reporting that old media hits the skids as new models roil market. The report describes how TV viewership is down at NBC by 11%, at CBS by 10%, and ABC is down 5%.

From broadcast to print to music, New York’s old media companies stumbled in the face of the chaos brought about by new media in 2007. The future of some of the city’s most venerable companies and brands looks suddenly shaky.

We have entered into a new era for television and the industry just does not seem to understand the shift. Like the print and music industries before them they are struggling with a business model that is not prepared to do battle in these new times.