Category Archives: social web
SoundCloud – Social Hosting For Your Podcast
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I was checking Podcasting News this morning and came across their post announcing Soundcloud will now provide rss feeds that can be used for your podcast.
So what is SoundCloud:
SoundCloud is an audio platform that enables anyone to upload, record, promote and share their originally-created sounds across the internet, in a simple, accessible and feature-rich way. From sample to symphony and soundbite to soliloquy, SoundCloud allows sound creators anywhere to instantly record audio on the site or via mobile applications and share them publicly or privately; to embed sound across websites, social networks and blogs and receive feedback from the community.
SoundCloud’s open platform also supports a wide range of applications built on the SoundCloud API, enabling everything from mobile voice recording, online mastering, digital distribution to Facebook artist profiles and iPad music making. SoundCloud offers free accounts to amateur creators, with more advanced users able to upgrade to premium accounts for advanced features like statistics, controlled distribution and custom branding.
And now they are going to support podcast RSS feeds:
10 Challenges for Social Tech
Jeremiah Owyang of the Altimeter Group has a good post about the challenges facing the social technology industry.
Jeremiah does lots of good work exploring what’s going on the social tech industry and usually has lots of good content. I really like this post however, because it sets the stage for some focused innovation on some of the issues that need to be addressed to make social tech more useful and productive.
A good list to provoke some innovation if you ask me.
Yahoo Announces New Open Strategy
Yahoo’s CTO Ari Balogh opened his speech at Web 2.0 Expo speaking about about 3 big bets: being the most important starting point for the web, being a must buy advertising property and being open.
In his speech Ari, describes Yahoo’s New Open Strategy called Y! OS.
Popping the Question: Getting to Engagement, Part 1
Digital Podcast joined Forrester for its 2008 Marketing Forum, which focused heavily on the challenge of customer engagement in a digital media world. We will be writing about the conference over the next two weeks. Our first series of articles, like the conference, is focused on the topic of engagement. This article covers the first two presentations of the conference.
Setting the Stage
Harley Manning, Vice President, Research Director, Forrester
Conquering the Social Media Blues with Performance Management
Conquering the Social Media Blues: Five Steps to Social Media Performance Management is a mini-ebook that focuses on how to use social media performance management and measurement to successfully manage growth.
It’s a management approach that applies a metrics philosophy to product development, product marketing, and business planning, so that resources can be focused and success can be repeated. The metrics philosophy that’s employed typically needs to be consistent with the performance criteria of broadcast media, but incorporates the interactive dynamics of social media.
Twitter – The Mob As Newsfeed
If you’re not watching what’s said at Twitter, you’re missing the real time news.
Twitter, self described as a “social messaging utility for staying connected in real-time”, has rapidly become a source of real time juicy material for reporters and bloggers straight from the crowd.
Twitter asks people just one question: What are you doing now? You get to answer with up to 140 characters, which is the limit for SMS text messages on cell phones.
The resulting Tweets can be monitored on a web browser or on your phone. The service has proven remarkable popular and become an interesting, real time new sources for news tips. Two very recent examples have the tech industry twittering away.
How the Social Web is Remaking Brand Building
Is brand based advantage eroding as Umair Haque argues in a post entitled The Shrinking Advantage of Brands?
Umair points to Millward Brown’s report about the top 100 most powerful brands in which the number one brand is Google as evidence that there is a shrinking advantage of brands.
