Category Archives: social media
Is Obama’s Campaign Dishonest When its Website Pretends To Break?
I’m an Obama supporter who is fortunate enough to be in a high tax bracket, and I wanted to see just how much my vote will cost me. So I visited taxcut.barackobama.com, selected “$250,000 and up” for my income, filled in the other fields, and clicked on “CALCULATE NOW”. And clicked. And clicked. Nothing.
Note the addendum to the full article wherein Andrew admits to egg on face.
Can Social Media Make The World A Better Place?
Today, I received a email from someone I’ve never met who is involved with involved with International Medical Corp that asked me to post about their project at the American Express Members Project.
I was impressed by their use of social media. It’s good to see social media doing some good things for the world. She sent me a link to their social media news release that was chock full of ways to learn about the project.
In short the project goal is saving the lives of malnourished children. And they need your vote to help them increase the amount of funding they can get for the project.
Kobe’s Social Media Irresponsibility Puts Nike’s Brand at Risk
Kobe Bryant recently released a video of himself jumping over a speeding car, or at least appearing to jump over a speeding car. While the video is likely some special effect, the stunt is incredibly stupid and irresponsible. He starts the video by showing off his new Nike’s which makes me believe that this is part of some kind of ad campaign.
The video has been shown on numerous news shows this morning and will undoubtedly get sent around until everyone has seen it.
Why should CMOs make social media a priority
I came up with a short starter list of why Chief Marketing Officers and Chief Communications Officers should make social media a priority. See the list.
Tell us why you think CMOs and CCOs should make social media like blogging, podcasting and networking a priority.
Social Media Marketing at SeaWorld
Social media can be a very effective mechanism for marketing as shown in this video case study produced by Shel Israel as part of FastCompany.tv. The campaign was put together by SeaWorld San Antonio and focused on a pre-launch campaign for a new ride at the park called Journey to Atlantis.
They put up a WordPress blog and uploaded raw content to Flickr and YouTube. They then worked the online communities focused on roller coasters to get the word out.
This is an excellent example of a simple, highly focused campaign and a well orchestrated effort to measure the results.
Conquering the Social Media Blues with Performance Management
Conquering the Social Media Blues: Five Steps to Social Media Performance Management is a mini-ebook that focuses on how to use social media performance management and measurement to successfully manage growth.
It’s a management approach that applies a metrics philosophy to product development, product marketing, and business planning, so that resources can be focused and success can be repeated. The metrics philosophy that’s employed typically needs to be consistent with the performance criteria of broadcast media, but incorporates the interactive dynamics of social media.
Twitter – The Mob As Newsfeed
If you’re not watching what’s said at Twitter, you’re missing the real time news.
Twitter, self described as a “social messaging utility for staying connected in real-time”, has rapidly become a source of real time juicy material for reporters and bloggers straight from the crowd.
Twitter asks people just one question: What are you doing now? You get to answer with up to 140 characters, which is the limit for SMS text messages on cell phones.
The resulting Tweets can be monitored on a web browser or on your phone. The service has proven remarkable popular and become an interesting, real time new sources for news tips. Two very recent examples have the tech industry twittering away.
Comments, Comments, Comments – What makes people comment?
Posted on by Alex Nesbitt
The post is an interview with MizFit Online who’s a fitness blogger. Reading the post however did not get me too far, other than MizFit’s avid blog reading and commenting herself and a key phrase “commentversation” which tried to capture her approach. Even MizFit seems unsure of what drives the comments saying “If only I knew. It varies wildly.”
I decided to do some analysis to figure this out. The results are quite interesting…