Category Archives: social marketing

How LeapFrog is Using the Web to Connect Kids to Learning

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Learning PathNancy MacIntyre, LeapFrog’s Executive Vice President for Product, Innovation and Marketing, spoke at the Forrester Marketing conference. Nancy introduced a new integrated service called Learning Path. The service focuses on personalized learning by integrating an online site with toys so that learning can be planned and tracked.

She calls it an "educational GPS" and a CRM for LeapFrog.


Digital Podcast 46: Personality Not Included

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Personality Not IncludedIn Digital Podcast 46, we interview Rohit Bhargava, Senior Vice President, Digital Strategy & Marketing for Oglivy’s 360 Digital Influence group, about his new book, Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back.

The book is about why brands need to have a personality, how to avoid being faceless and finding a way to add more authenticity into marketing.


Kobe’s Social Media Irresponsibility Puts Nike’s Brand at Risk

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Nike Brand at Risk

Kobe Bryant recently released a video of himself jumping over a speeding car, or at least appearing to jump over a speeding car. While the video is likely some special effect, the stunt is incredibly stupid and irresponsible. He starts the video by showing off his new Nike’s which makes me believe that this is part of some kind of ad campaign.

The video has been shown on numerous news shows this morning and will undoubtedly get sent around until everyone has seen it.


Why should CMOs make social media a priority

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Changed Priorities AheadI came up with a short starter list of why Chief Marketing Officers and Chief Communications Officers should make social media a priority. See the list.

Tell us why you think CMOs and CCOs should make social media like blogging, podcasting and networking a priority.


Social Media Marketing at SeaWorld

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SeaWorld Blog logoSocial media can be a very effective mechanism for marketing as shown in this video case study produced by Shel Israel as part of FastCompany.tv. The campaign was put together by SeaWorld San Antonio and focused on a pre-launch campaign for a new ride at the park called Journey to Atlantis.

They put up a WordPress blog and uploaded raw content to Flickr and YouTube. They then worked the online communities focused on roller coasters to get the word out.

This is an excellent example of a simple, highly focused campaign and a well orchestrated effort to measure the results.


Designing Viral Applications

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Justin Smith (Product Manager, Watercooler), Andrew Chen (Futuristic Play), Blake Commagere (Mogad.com), David Gentzel (SocialMedia), Jia Shen (RockYou) spoke on a panel today about designing viral applications.

Andrew started the conversation by describing viral marketing as a marketing system where your customers sell your next generation of customers. Jia pointed out that the time frame now has been collapsed by the social networks so there is an accelerated viral opportunity.


MySpace Platform at Graphing Social

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Amit Kapur from MySpace speaks about MySpace as a platform. He is talking about how MySpace looks at it’s developer platform and how it fits into their business model.

Starts by focusing on how they think about the internet. Internet becoming more personal, more portable, and more collaborative.

Myspace core business is driven by two key engines and enablement platform( tools to create your own experience as a user and developer tools) and a connectivity platform (the MySpace social graph). MySpace wants to use these core engines to drive change in the internet.


Lowering The Cost and Risk of Building Community

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shopping mallIt’s good to see brand marketers are working to produce some interesting work that ties TV together with online social communities. This post from Dave Deal titled Listening through communities shows off efforts by Levi and Kraft Crystal Light.

It’s great to see marketers start to understand why community matters, and it’s why we’re seeing investment in sites like these. Both are nicely designed sites that offer the promise of community.

The problem is that huge brands like these need to be attracting the attention of large audiences to make their marketing efficient, and trying to create large, new communities from scratch is both high cost and high risk.