Category Archives: social marketing

StomperMobile – Free Mobile Social Media Webinar

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I’ve always thought that podcasting’s biggest moment would come when smart mobile phones like the iPhone become widespread. That day seems to be getting bigger and bigger. As a result, I’ve been on the lookout for information about how to be successful with mobile social media and mobile marketing.

I received a notice this morning about a free webinar on Mobile Social Media and Mobile Marketing that will be held Tonight at 8pm Eastern – 5PM pacific. That is Tuesday, March 9 at 8pm Eastern.

Click Here to Register for the Webinar(aff)

This one should be pretty cool because the guest will be Dan Hollings. This guy knows a LOT about internet marketing but has been testing and tweaking new MOBILE marketing strategies for months now.

Dan says the the biggest misconception most people have is that they think Mobile Marketing is just Internet Marketing on a smaller screen.

You really should join Dan and Brad Fallon Tuesday night on the call and they’ll give you some great new mobile strategies and tactics you’ll be able to use right off the bat.

Click Here to Register for the Webinar(aff)

Comments, Comments, Comments – What makes people comment?

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Over at Friendfeed, in the Start Up Success Room, I came across a post by Zee that pointed out a really interesting blog post entitled “Learn How This Blogger Averages 100+ Comments Per Post And Did It In Under a Year”. Now this seemed quite interesting. Comments are a true sign of user engagement and inspiring comments is a true art.

The post is an interview with MizFit Online who’s a fitness blogger. Reading the post however did not get me too far, other than MizFit’s avid blog reading and commenting herself and a key phrase “commentversation” which tried to capture her approach. Even MizFit seems unsure of what drives the comments saying “If only I knew. It varies wildly.”

I decided to do some analysis to figure this out. The results are quite interesting…

Digital Podcast 57: Gather’s CEO Tom Gerace

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At the recent Digital Hollywood conference, I met with Tom Gerace, CEO of Gather is a social network focused on the over 30 crowd and with a tagline of “The Best Conversation Online”. The social network is oriented by topics such a politics, music, cooking and movies with strong incentives for users to create posts on these topics. The site gives people on the network “Gather Points” for participating. These points can be cashed in for gift cards at Starbucks, Target and Amazon.

Tom and I had a great conversation about Gather and what they are doing to make the site a success.

Can Social Media Make The World A Better Place?

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Today, I received a email from someone I’ve never met who is involved with involved with International Medical Corp that asked me to post about their project at the American Express Members Project.

I was impressed by their use of social media. It’s good to see social media doing some good things for the world. She sent me a link to their social media news release that was chock full of ways to learn about the project.

In short the project goal is saving the lives of malnourished children. And they need your vote to help them increase the amount of funding they can get for the project.

Downloadable Media Widgets – A New Tool for Advertisers and Podcasters

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Personal Life MediaI spoke with Susan Bratton, CEO of Personal Life Media, the other day and Susan told me about an exciting new widget that they are launching. Normally, I wouldn’t pay much attention to a new widget, but this one seems really interesting because it introduces a new distribution mechanism for downloadable media that has the potential to make downloadable media much more attractive to advertisers.

And Susan’s making the widget available to other podcasters who want to do the same thing.

Digital Podcast 48: Why Apple Doesn’t Get Marketing 2.0

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Charlene Li of Forrester ResearchCharlene Li is an Analyst at Forrester Research and co-author of the new book, Groundswell: Winning in a World Transformed by Social Technologies.

In this podcast, Charlene describes how marketing is evolving from highly controlled one-way messaging to a much less controlled process of creating relationships with consumers. In particular, she outlines how one of the best-known and most successful consumer tech brands, Apple, breaks the rules for engaging the groundswell, and the risks that other brands face if they follow Apple’s lead.

Marketing 2.0: Using Social Media to Talk to and Energize the Groundswell

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Charlene Li and Josh Bernoff, Authors of Groundswell

Andrew and Alex covered Forrester Research’s Marketing Forum 2008. Charlene Li and Josh Bernoff co-authored the new book, Groundswell: Winning in a World Transformed by Social Technologies.

In their presentation, Charlene and Josh overview their POST framework for using social networks and share a number of bite-sized case studies of how brands like Procter & Gamble, Ernst & Young, and Loblaws effectively use social media to talk with and energize their customers. They also uses Dell’s experience to illustrate the importance of tackling social media one application at a time, with high level executive support, and getting it right before moving on to the next initiative.

This Just In: Sex Sells

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Risky Business Kiss © Konstantin Tavrov,

You’ve seen the scantily clad cocktail waitresses in the casinos. The sexy woman posed on the hood of a car. We know that sex gets men’s attention.

But does sex actually sell?

A new research study by Brian Knutson of Stanford suggests the answer is yes; at least, that heterosexual men are more likely to take financial risks after being subjected to positive emotional stimuli – in the case of the study, erotic photos of a man and woman.

Do Interactive Applications Pave the Road to Superfan Communities? Part 1

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Andrew and Alex joined Forrester for its 2008 Marketing Forum, which focused on the challenge of customer engagement in a digital media world. This second series of articles focuses on case studies of companies using interactive applications as the hook for building communities of superfans.

Creating Brand Advocates at Nike’s Jordan Brand

Emmanuel Brown, Director of Digital and Content, Nike’s Jordan Brand

Emmanuel Brown CompositeNike’s Jordan Brand has developed a couple of immersive experiences for highly engaged fans. The experiences start with deep insight into these “superfan” needs, and build intense community engagement for these hardcore fans, but are small scale communities relative to the scope of the Jordan Brand. Which raises the question, are these high ROI applications for engaging and activating superfans, or are they so focused on the hard core that they are failing to engage the brand’s mass market? Read on and share your opinion…

Social Marketing Case Study: Levi’s Project 501

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Levi Project’s VP of Marketing, Patrice Varni, spoke at the Forrester Marketing conference about’s Project 501, Levi’s user submitted design contest. The project was launched using a branded experience on the television show Project Runway and an online campaign targeted to women. Digital Podcast covered the launch of the program and asked the question about whether this kind of campaign, done on Levi’s site, could drive a big enough audience to make the investment worthwhile.

Patrice spoke about how at the very start all the parts of the program were completely disconnected.