Category Archives: Performance Management

This Just In: Sex Sells

Posted on

Risky Business Kiss © Konstantin Tavrov,

You’ve seen the scantily clad cocktail waitresses in the casinos. The sexy woman posed on the hood of a car. We know that sex gets men’s attention.

But does sex actually sell?

A new research study by Brian Knutson of Stanford suggests the answer is yes; at least, that heterosexual men are more likely to take financial risks after being subjected to positive emotional stimuli – in the case of the study, erotic photos of a man and woman.

Conquering the Social Media Blues with Performance Management

Posted on

Conquering the Social Media BluesConquering the Social Media Blues: Five Steps to Social Media Performance Management is a mini-ebook that focuses on how to use social media performance management and measurement to successfully manage growth.

It’s a management approach that applies a metrics philosophy to product development, product marketing, and business planning, so that resources can be focused and success can be repeated. The metrics philosophy that’s employed typically needs to be consistent with the performance criteria of broadcast media, but incorporates the interactive dynamics of social media.