Category Archives: monetization
New Media Business Models
Back in June, I wrote a post about “10 Great Ways to Make Money Podcasting“. I thought it was worth revisiting given a recent post by David Sparks titled “9 Successful Techniques for Making Money from Podcasting“. David’s post is great because he provides good examples of people following the 9 business models he outlines.
To start, let’s compare the lists.
7 Steps for Surviving The Bankruptcy of the Impression Economy
7 Steps for Surviving the Banruptcy of the Impression Economy [ 10:54 ] Play Now | Play in Popup | DownloadThis week another newspaper group filed for bankruptcy. Freedom Communications, which runs the Orange County Register and a collection of 100 more newspapers across the country, joined Tribune Co. (operators of the other big local paper – The LA Times) and 4 other newspapers in bankruptcy court.
The problem is declining advertising revenue. The auto industry, one of the biggest buyers of newspaper ads, is in the tank. Craigslist et al have devastated the classified monopolies that provided huge profit margins for newspapers in days gone by.
If you were planning on making money by selling advertising, it’s time to come up with plan B.
Monetizing Joy
Jill Peterson and Kevin Heinz’s JK Wedding Entrance Dance video on Youtube has met with extraordinary viral success. As I write this, the video has been viewed 17.3 million times. It is a joy to watch and I’m sure it was a joyous day as well. Jill and Kevin have added links to the video and to the video download page to support the Sheila Wellstone Institute, which is dedicated to ensuring that ending violence against women and children is a national priority.
I hope the 17+ million viewers have been able to make a serious donation to the institute.
Make sure you see this video.
