Chris Early, General Manager, Windows Gaming, Microsoft gave the end of day keynote at the LA Games Conference 2008. Chris describes himself as the Windows guy in the Xbox division. He focuses on connected gaming. Connected gaming has evolved from single device to cross platform connected games. That is being able to play Xbox games vs. people on the Windows platform. He points to ShadowRun as an example of this type of game.
Microsoft announced that it is acquiring Rapt, a provider of advertising yield management solutions for digital media publishers. Rapt’s system is used by a number of big players like Microsoft, Yahoo, CNET Networks, Dow Jones & Company, Expedia, Fox Interactive Media and a number of well recognized web properties.
So what is Rapt and why is this a smart acquisition?
Yahoo told Microsoft to pony up a few more bucks if they really want the deal to go through. I hope for both Yahoo and MS that MS gets a clue. Microsoft has been hit hard in the market since the Yahoo bid with it’s stock down from $32 to $28 which is about a $30 Billion drop. The street is smart enough to know this deal is a bad deal, I hope MS gets the message. Although if I was some big fund with a bunch of Yahoo stock I’d be pushing hard for a sale, so Yahoo better get a clue about what it needs to do to stay independent.
As part of our ongoing quest to examine the intersection of media and monetization, I met with Trey Shelton, Founder and CEO of Music Interactive, to discuss the company’s new service that allows viewers/listeners to trade their time and attention for free content.
I just checked Google analytics for the daily stats at Digital Podcast and I saw the biggest one time increase in daily visitors and page views. Digital Podcast’s traffic jumped up by 80% on Christmas day. I looked at the distribution of search terms for some anomaly, but it wasn’t there. Search terms remained consistent …Continue Reading
According to USA Today, The Zune 80, Microsoft’s recently announced high-capacity digital music player, is competing with Apple’s entrenched iPod to be the electronic darling for holiday sales. But the Zune 80 is sold out or in limited supply after its first week at leading retailers, including Amazon, Best Buy, Target and Wal-Mart. Perhaps this …Continue Reading
The New York Times is reporting that: The two companies said on Wednesday that Microsoft would invest $240 million for a 1.6 percent stake in Facebook. The investment values the three-year-old Facebook, which will bring in about $150 million in revenue this year, at $15 billion. While I’m happy for the Facebook and Accel folks(Jim …Continue Reading
The iPod whipped the first Zune. It wasn’t even close. Now it’s time for round two and in an effort to differentiate the Zune, Microsoft claims it has added new unique features, enhanced it’s store and re-engineered the Zune hardware and software and the associated digital music store to make them easier to use. The …Continue Reading