At BlogWorld Expo, Leo Laporte announced in his keynote some exciting news. You can now get his podcasts on your TV using a Roku box, all thanks to a new service from Mediafly which aims to put podcasts onto every device you have. No more subscribing in iTunes messiness, just find the show and press the play button.
Brent Mitchell, MediaFly’s Chief Technology Officer, explains how the system works in this video interview from BlogWorld Expo.
One of the more interesting booths on the BlogWorld show floor was the US Army booth. You might be asking what’s the Army doing at a blog conference. Well, the US Army seems to get it. They need young men and women to join them and help protect our country, and they know that these young people are spending their time on the social web.
So how is the US Army dealing with the messy, distributed, un-controllable social web?
At the BlogWorld Expo, Jason Van Orden talked about achieving an effective $816 CPM for his downloads, as compared to the average podcaster getting $15-40 CPM. He got my attention.
Here’s the quick video version of how he did it. The longer post summarizes the rest of his presentation about how to grow your audience on the web. He has some excellent advice, which may be one of the reasons he has been able to realize such a return on his efforts.