At the LA Games Conference 2010, industry leaders discussed the current state of the games industry as the business continues its transition towards a digital future. Focusing on questions like: What does it take to make a blockbuster game these days? What trends and developments are leading the industry? Does the industry need to take more creative risks in breaking new styles of play? What players in the games space will push the creativity? How do you make money in this more and more complicated gaming universe with new digital platforms now competing with the time and pocketbooks of consumers? Who will be the winners and losers in the years to come?
The panelists at the conference were:
Michael Pachter, Man. Dir., Ent. Research, Wedbush Morgan Securities
Nanea Reeves, SVP & COO, Global Online, Electronic Arts
Brian Ward, SVP, Worldwide Studios, Activision Blizzard
Teemu Huuhtanen, EVP, Business Dev. and COmmunications, Sulake Inc. (Habbo Hotel)
Phil Rosenberg, SVP, Bus. Dev., Sony Computer Entertainment America (PlayStation)
Moderator: Eric Goldberg, Managing Director, Crossover Technologies
Michael Pachter opened the session by observing that we are in a state of flux right now. Games used to be in a packaged goods industry, but the digital side is growing fast. It has gone from 0 to $10 billion in the last 10 years. Packaged products are experiencing 2-4% growth. Digital is growing at 25-30% rates and will quickly over take the packaged goods business.
ABOUT THE MEETUP:
February 17, 2010 – 7PM at GoCatalyst.org, 430 E. First Street, Long Beach, CA
Creating a podcast is an effective way of communicating your organizations and personal opinions to a large audience. In this meetup podcasting expert, Alex Nesbitt (publisher of DigitalPodcast.com) will detail how to produce your podcast, as well as the numerous techniques you can employ at each stage of production to get your podcast to as many people as possible. We will also detail best practices for marketing and outreach for your podcast giving you optimal visibility online.
At BlogWorld Expo, Leo Laporte announced in his keynote some exciting news. You can now get his podcasts on your TV using a Roku box, all thanks to a new service from Mediafly which aims to put podcasts onto every device you have. No more subscribing in iTunes messiness, just find the show and press the play button.
Brent Mitchell, MediaFly’s Chief Technology Officer, explains how the system works in this video interview from BlogWorld Expo.
One of the more interesting booths on the BlogWorld show floor was the US Army booth. You might be asking what’s the Army doing at a blog conference. Well, the US Army seems to get it. They need young men and women to join them and help protect our country, and they know that these young people are spending their time on the social web.
So how is the US Army dealing with the messy, distributed, un-controllable social web?
At the BlogWorld Expo, Jason Van Orden talked about achieving an effective $816 CPM for his downloads, as compared to the average podcaster getting $15-40 CPM. He got my attention.
Here’s the quick video version of how he did it. The longer post summarizes the rest of his presentation about how to grow your audience on the web. He has some excellent advice, which may be one of the reasons he has been able to realize such a return on his efforts.
The last two days, I attended BlogWorld Expo, held in Las Vegas. The show covered a wide range of topics interesting to bloggers and podcasters, including topics for bloggers who want to turn their new media efforts into commercial successes, newbies wanting to get started and companies trying to develop strategies and processes for working with social media. I focused my time on the tracks relating to turning your blog or podcast into a commercial success.
From those tracks, I came away with four key takeaways for bloggers and podcasters who are trying to become commercial successes at what they do.
Tim Westergren, chief strategy officer and founder of Pandora, was the keynote speaker at the Digital Music Forum West this morning. We interviewed Tim about a year and a half ago and at that time Pandora faced some real challnges.
In his keynote, Tim updated the audience on the current state of Pandora and his thoughts on the future of digital media.
Tim started his speech by observing the how the when you book a flight on Expedia you get a slew of other offers for hotels, cars, shows and even pedicures. He stated that their might be a lot of lessons for the music industry that can be learned from the travel industry.
The focus of his talk was “From Competition to Interdependence”. He observed that in the arduous discussions of royalties and the subsequent compromise everyone had to give to make it work for everyone.
At the Digital Music Forum West event, a panel focused on the future of internet radio.
Dave Conway, Founder, Little Radio
Johnie Floater, General Manager, Media, Live365
Kurt Hanson, Publisher, RAIN / CEO, AccuRadio
Jim Rondinelli, SVP of Strategic Development, Slacker
Moderator: David Oxenford, Partner, Davis, Wright, Tremaine LLP
Why is Internet Radio relevant?
Kurt Hanson, of RAIN, points out that radio is how the average music fan finds music.
Johnie Floater, from Live365, the most important aspect of internet radio is bandwidth to support huge diversity of content. Even the classical music of the Canary Islands can have its own channel on the internet, something which is not possible on terrestrial or satellite radio.
Jim Rondeinelli, of Slacker, points out that most people don’t want to program their own music flow and radio provides that programming.
How do you make money on a radio focused on a micro segment?
Kevin Reilly – President of Entertainment, Fox Broadcasting Interviewed by David Wertheimer, Executive Director, The Entertainment Technology Center @ USC
How is the business different today?
When Kevin started at NBC in 1988, he started to see articles being written about how network TV was a dinosaur. The articles we see today are similar. The death of TV is greatly exaggerated. Back then you could see that cable would grow and network TV would lose share to cable.
There was no discussion of how the business model would change back then. TV was the greatest advertising mechanism every invented. While the media mix will change, there is so much information coming out now that people actually miss ads when they get pulled out of shows. People want to know about products and ads play a useful role.
People will declare TV dead. While there is no turning back the clock, there will be TV networks in the future.
What are the fundamentals that will always apply?