Category Archives: Apple

My Time With Steve Jobs

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My time with Steve Jobs happened a very long time ago. It was early 1980, or perhaps late 1979, and I was a freshman at Stanford. I heard that Steve Jobs was coming to talk to some students in a small group session. I don’t actually recall why it caught my attention. I had probably heard of Apple computers back then, but I had never seen one. The only computers I had ever seen where in huge boxes behind thick glass windows.

Somehow, I decided to go to the event. It was over in Branner Hall across the street from my dorm complex, Wilbur. We met in a big room. It was kind of dark and had a fireplace. I did a quick search on Branner and found a picture of the room.

We all settled in with Jobs sitting down at the head of our circle. He was a young guy. Full of energy. I listened with great interest to what he had to say. The thing I remember was his vision of what computers would look like in our future and his excitement about the day his vision would come true.

Is Spotify an iTunes Killer?

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spotify logoI was recently invited to sign up for Spotify, an online music service that has been big in Europe for a number of years and is just now coming to America.

So, I signed up. Pretty easy to do. Then, I was somewhat surprised that Spotify is a downloadable application that runs on your computer. I downloaded it, ran the install and fired it up.

Within seconds it was up and running, importing all my music from my iTunes folder. It got everything, except the files Apple DRMed into prison.

The application seems much lighter and faster than iTunes, which is a welcome change. It looks sexy, with a grey/black background and white font.

Making Movies with the iPhone 4

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A couple of students from USC’s School of Cinematic Arts, Michael Koerbel and Anna Elizabeth James, have written and directed an entire movie – well a short film called “Apple of My Eye” using the iPhone as the camera and editing device. They did it all in 48 hours.

Considering what how they made this short film the video is excellent. At the end, they show you how they made the movie. That part is especially fun to watch.

iPhone – EVO 4G Video Wars (NSFW)

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Techcrunch had some funny videos from Youtube about the crazy behavior of some iPhone users and a rebuttal by the iPhone fans.

And here’s the rebutal.

Digital Podcast 48: Why Apple Doesn’t Get Marketing 2.0

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Charlene Li of Forrester ResearchCharlene Li is an Analyst at Forrester Research and co-author of the new book, Groundswell: Winning in a World Transformed by Social Technologies.

In this podcast, Charlene describes how marketing is evolving from highly controlled one-way messaging to a much less controlled process of creating relationships with consumers. In particular, she outlines how one of the best-known and most successful consumer tech brands, Apple, breaks the rules for engaging the groundswell, and the risks that other brands face if they follow Apple’s lead.

Digital Podcast 41: Advertise on an iPod

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Wizzard MediaIn Digital Podcast 41, we connect with Wizzard Media’s CEO Chris Spencer to talk about podcast based advertising. As Chris puts it, how else can you advertise on an iPod.

We cover some of the history of Wizzard and how they have brought together some of the most popular podcast hosting companies such as Libsyn and SwitchPod, and built a podcast advertising network to go with it.

The show focuses on podcast based advertising and in particular we discuss the two advertising campaigns Wizzard is running for the US Navy.

Digital Podcast 29: How to get podcasts into iTunes

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How to get podcasts into iTunes and how to get more than just the most recent show to download are questions I get frequently. In the past, I have used the descriptions in the Digital Podcast Forums, but I thought I would create a short video tutorial that explains how to get podcasts into your   …Continue Reading

Apple to Rent Fox Movies

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In what must have been some marvelous licensing legal wizardry, The Financial Times is reporting that Apple has signed a deal with News Corp’s 20th Century Fox studio to provide an online video-on-demand service. The service will allow consumers to rent the latest Fox DVD releases by downloading a digital copy from Apple’s iTunes platform for a limited time.

Christmas Traffic Jump Means Lots of iPods and Zunes

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I just checked Google analytics for the daily stats at Digital Podcast and I saw the biggest one time increase in daily visitors and page views. Digital Podcast’s traffic jumped up by 80% on Christmas day. I looked at the distribution of search terms for some anomaly, but it wasn’t there. Search terms remained consistent   …Continue Reading

Tivo and DVDs on Your Zune or iPod

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This video from The Digital Lounge covers three different sources of free video for your portable player: TiVo, your own DVD collection, and Windows Media Center. Watch and learn how you can easily use the video content you already have to fill up your media library in either the Zune software or iTunes.